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A Perfect Mix - Promotional Mix Lesson and Activity
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This lesson teaches students about the promotional mix. First, use the Discussion Guide (found in Task 1) to teach students about this concept. Then, use the activity to assess their understanding. This activity allows students to research and evaluate the promotion mix of real companies, making the concept more relevant and engaging. A full lesson module related to this concept can be found on the MBA Learning Center. Visit mba.instructure.com and search for "PR:003" in the Commons. 

Subject:
Business and Information Technology
Career and Technical Education
Marketing, Management and Entrepreneurship
Material Type:
Lesson Plan
Author:
MBA Research and Curriculum Center
Date Added:
05/15/2018
Perspectives on Ocean Science: Climate Change Clues Frozen in Time
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Educational Use
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Polar ice sheets are sensitive indicators of current climate and also preserve evidence of past climate conditions. Scientists studying Earth's climate history core thousands of meters deep into ancient ice to retrieve gas bubbles trapped in ice sheets. Ice cores help reconstruct climatic conditions from hundreds of thousands of years ago. Join Dr. Jeff Severinghaus as he explains how gas bubbles are trapped, how they provide detailed chemical clues to the past and how they are helping to shape future climate scenarios. (45 minutes)

Subject:
Environmental Science
Life Science
Material Type:
Lecture
Provider:
UCTV Teacher's Pet
Date Added:
03/13/2012
Pharmaceutical Research Design Problem
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Educational Use
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Through this lesson and its associated activity, students explore the role of biomedical engineers working for pharmaceutical companies. First, students gain background knowledge about what biomedical engineers do, how to become a biomedical engineer, and the steps of the engineering design process. The goal is to introduce biomedical engineering as medical problem solving as well as highlight the importance of maintaining normal body chemistry. Students participate in the research phase of the design process as it relates to improving the design of a new prescription medication. During the research phase, engineers learn about topics by reading scholarly articles written by others, and students experience this process. Students draw on their research findings to participate in discussion and draw conclusions about the impact of medications on the human body.

Subject:
Career and Technical Education
Chemistry
Life Science
Physical Science
Technology and Engineering
Material Type:
Lesson Plan
Provider:
TeachEngineering
Provider Set:
TeachEngineering
Author:
Angela D. Kolonich
Bio-Inspired Technology and Systems (BITS) RET,
TeachEngineering.org
Date Added:
09/18/2014
Play Make Learn - Annual Conference
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CC BY-NC-ND
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The Play Make Learn Conference is a place for collaboration and discovery in the design, research and practice of playful learning, games for learning and positive social impact, making and makerspaces, STEAM education, and arts in education. PML creates an inspirational space for preK-12 educators, designers, developers, innovators, librarians, museum professionals, makers, and researchers to tinker together, share knowledge, and celebrate one another’s work.

Subject:
Computer Science
Early Learning
Education
Educational Technology
Elementary Education
Fine Arts
Higher Education
Information and Technology Literacy
Library and Information Science
Material Type:
Assessment
Curriculum Map
Game
Interactive
Other
Primary Source
Reference Material
Self Assessment
Teaching/Learning Strategy
Author:
Play Make Learn
Date Added:
04/24/2024
Political Science Laboratory, Spring 2012
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IThis course introduces students to the conduct of political research using quantitative methodologies. The methods are examined in the context of specific political research activities like public opinion surveys, voting behavior, Congressional behavior, comparisons of political processes in different countries, and the evaluation of public policies. Students participate in joint class projects and conduct individual projects.

Subject:
Civics and Government
Social Studies
Material Type:
Full Course
Provider:
M.I.T.
Provider Set:
M.I.T. OpenCourseWare
Author:
Stewart, Charles
Date Added:
01/01/2012
The Process of Research Writing
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CC BY-NC-SA
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The Process of Research Writing is a web-based research writing textbook suitable for teachers and students in research oriented composition and rhetoric classes. Instead of focusing on one research paper, I focus on the process of research writing through a series of shorter writing exercises. Students begin by having to carefully think about a topic of research for the semester and by developing a working thesis. They then write a series of shorter essays that explore that topic. All along the way, students are continuing to research and revise their working thesis so that by the end of the term, their thinking about their original topic of research has evolved. As a result, they are not only prepared to write a “traditional” research paper; they better understand what it means to conduct academic research, which I believe is the real goal of an introductory writing course.

Subject:
Composition and Rhetoric
English Language Arts
Material Type:
Textbook
Provider:
Eastern Michigan University
Provider Set:
Individual Authors
Author:
Steven D. Krause
Date Added:
10/10/2017
Reasonable Conduct in Science, January (IAP) 2002
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CC BY-NC-SA
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To provide instruction and dialog on practical ethical issues relating to the responsible conduct of human and animal research in the brain and cognitive sciences. Specific emphasis will be placed on topics relevant to young researchers including data handling, animal and human subjects, misconduct, mentoring, intellectual property, and publication.

Subject:
Psychology
Social Studies
Material Type:
Full Course
Provider:
M.I.T.
Provider Set:
M.I.T. OpenCourseWare
Author:
Wilson, Matthew
Date Added:
01/01/2002
Research Building Blocks: "Cite Those Sources!"
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Children are naturally curious—they want to know "how" and "why." Teaching research skills can help students find answers for themselves. This lesson is taken from a research skills unit where the students complete a written report on a state symbol. Here, students learn the importance of citing their sources to give credit to the authors of their information as well as learn about plagiarism. They explore a Website about plagiarism to learn the when and where of citing sources as well as times when citing sources is not necessary. They look at examples of acceptable and unacceptable paraphrasing. Finally, students practice citing sources and creating a bibliography.

Subject:
English Language Arts
Material Type:
Lesson Plan
Provider:
ReadWriteThink
Date Added:
03/20/2018
Retail Research Project
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CC BY-NC-ND
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Students will build literacy skills by researching a retail company. They will synthesize the information they uncover into a written paper, a slideshow/presentation, and a poster/infographic which they will then present in front of an audience.

Subject:
Career and Technical Education
Marketing, Management and Entrepreneurship
Material Type:
Interim/Summative Assessment
Rubric/Scoring Guide
Date Added:
08/01/2019
Rhetoric: Rhetoric of Science, Spring 2006
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This course is an introduction to the history, theory, practice, and implications of rhetoric, the art and craft of persuasion. This course specifically focuses on the ways that scientists use various methods of persuasion in the construction of scientific knowledge.

Subject:
Career and Technical Education
Composition and Rhetoric
English Language Arts
Fine Arts
Technology and Engineering
Material Type:
Full Course
Provider:
M.I.T.
Provider Set:
M.I.T. OpenCourseWare
Author:
Poe, Mya
Date Added:
01/01/2006
Scholarship as Conversation
Unrestricted Use
CC BY
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This video created by the UW-Madison Libraries introduces the concept of published sources as evidence of a conversation among scholars. Aligned with ACRL Framework for Information Litearcy - frame: Scholarship as Conversation

Subject:
Library and Information Science
Material Type:
Other
Author:
Alex Stark
Date Added:
12/16/2020
The School Improvement Gains Nobody's Talking About
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This is an article in Education Week that proposes three recommended actions to make education research better through federal and state partnerships, according to a recent meta-analysis, writes Alan Ginsburg, Marshall S. Smith, and Phyllis W. Jordan.

Subject:
Education
Material Type:
Reading
Author:
Alan Ginsburg
Marshall S
Smith Phyllis W Jordan
Date Added:
01/22/2019
Science and Communication, Spring 2005
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CC BY-NC-SA
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This seminar is intended to help students in the MIT/Woods Hole Oceanographic Institute Joint Program develop a broader perspective on their thesis research by considering some aspects of science in the large. The first part of the course challenges students to develop a thoughtful view towards major questions in science that can be incorporated in their own research process, and that will help them articulate research findings. The second part of the course emphasizes science as a social process and the important roles of written and oral communication.

Subject:
Business and Information Technology
Career and Technical Education
Material Type:
Full Course
Provider:
M.I.T.
Provider Set:
M.I.T. OpenCourseWare
Author:
Price, James
Date Added:
01/01/2005
Symbiosis in the Soil
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Educational Use
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In this project, students will assume the role of citizen scientists—helping researchers answer questions about how dandelions acquire beneficial symbiotic microbes from different soil types. Students will collect and transplant dandelions, conduct experiments on dandelion growth and microbe growth, and then submit data to scientists at the Genomics and Microbiology Research Lab at the North Carolina Museum of Natural Sciences. The researchers will use these data to supplement DNA and RNA sequencing efforts. Students will receive results from the genetic analyses from a limited set of classrooms whose dandelions had previously been sequenced. By maintaining a connection with researchers, students will have an active, hands-on role in current science. Besides aiding scientists with research, students will also create their own inquiries.

Subject:
Biology
Life Science
Material Type:
Lesson Plan
Provider:
North Carolina State University
Provider Set:
Kenan Fellows Program for Curriculum and Leadership Development
Author:
Amy Lawson
Arthina Blanchard
Laura Cochrane
Date Added:
10/16/2017
Teaching Students About Copyright And Fair Use
Restricted Use
Copyright Restricted
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Students explore the legal and ethical dimensions of respecting creative work. First, they learn a basic foundation of legal principles and vocabulary related to copyright. They understand how such factors as the rules of copyright law, the values and intent of the original creator, and the audience and purpose should affect their decisions about using the creative work of others. Using the Mad Men Student Handout, students then apply these principles to a simulation activity in which they act as advertising executives who have to choose a photo for an ad campaign.

Subject:
Composition and Rhetoric
English Language Arts
Information and Technology Literacy
Language, Grammar and Vocabulary
Reading Informational Text
Speaking and Listening
Material Type:
Lesson
Author:
Nichole Niebur
Teaching Channel
Date Added:
03/10/2019
Thesis Statement Creator
Restricted Use
Copyright Restricted
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This web-based thesis generator allows students to break up the complex task of writing a thesis statement into its component parts. The students first identify their prompt and topic then move into stating their position, a qualification of their position, and finally the reason behind their stance. Finally, the generator combines all these parts into their working thesis which the students revise into their final thesis statement. This is a great introductory tool for claim-based writing.

Subject:
English Language Arts
Material Type:
Interactive
Learning Task
Provider:
John McGarvey
Date Added:
06/16/2015
Top Five PowerPoint
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CC BY-NC
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Create a PowerPoint using transitions, animations, timing, etc. Cite sources on each slide using MLA citations. Learn basic PowerPoint skills to have an effective and efficient slideshow.

Subject:
Business and Information Technology
Career and Technical Education
Material Type:
Formative Assessment
Date Added:
04/25/2019
Virus Investigators: Superpowered by Electron Microscopy | Meet the Lab
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Meet the Virus Investigators—a team of scientists at the John W. and Jeanne M. Rowe Center for Research in Virology who study how viruses replicate and evolve so that we can better control them!

Resources available for learning about this lab include:
• Interactive cards designed to introduce students to scientists in a more personal way
• A video with a personal story that explains why the lab's research matters in real life
• Questions to consider that will spark connection, reflection, and conversation
• An interactive video experience where you can ask questions of scientists in the lab and learn about their research
• An inquiry-based activity that focuses on doing science, using some of the same science practices that the lab uses
• An educator guide with information about standards alignment, curriculum connections, and tips for using the media resources

These resources are part of Meet the Lab, a collection of educational resources for middle school science classrooms.

Subject:
Biology
Life Science
Material Type:
Activity/Lab
Other
Provider:
PBS Wisconsin Education
Author:
PBS Wisconsin Education
Date Added:
10/20/2021
Visual Communicators: Superpowered by Color | Meet the Lab
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Meet the Visual Communicators—a team of scientists from the Schloss Visual Reasoning Lab who research visual messaging.

Resources available for learning about this lab include:
• Interactive cards designed to introduce students to scientists in a more personal way
• A video with a personal story that explains why the lab's research matters in real life
• Questions to consider that will spark connection, reflection, and conversation
• An interactive video experience where you can ask questions of scientists in the lab and learn about their research
• An inquiry-based activity that focuses on doing science, using some of the same science practices that the lab uses
• An educator guide with information about standards alignment, curriculum connections, and tips for using the media resources

These resources are part of Meet the Lab, a collection of educational resources for middle school classrooms.

Subject:
Career and Technical Education
Mathematics
Measurement and Data
Psychology
Social Studies
Technology and Engineering
Material Type:
Other
Provider:
PBS Wisconsin Education
Author:
PBS Wisconsin Education
Date Added:
10/07/2022