In 1927, responding to the seemingly overpowering claims of advertisers and mass marketers, engineer Frederick Schlink and economist Stuart Chase published Your Money's Worth, which argued for an "extension of the principle of buying goods according to impartial scientific tests rather than according to the fanfare and triumphs of higher salesmanship." Your Money's Worth became an instant best-seller, and the authors organized Consumers' Research, a testing bureau that provided information and published product tests in a new magazine, Consumers' Research Bulletin. The 1929 stock market crash heightened suspicion of consumer capitalism, and the magazine had 42,000 subscribers by 1932. In 1933, Schlink and Arthur Kallet (executive secretary of Consumers' Research) published 100,000,000 Guinea Pigs: Dangers in Everyday Foods, Drugs, and Cosmetics. The book struck a responsive chord in depression-era America--it went through thirteen printings in its first six months and became one of the best-selling books of the decade. The book's first chapter ("The Great American Guinea Pig"), gave a flavor of their vigorous arguments.
This website gives you the opportunity see the world through different people all over the world on a variety of topics. Watch videos, see lesson plans about global issues and looking at it from a lense of focus on 100 people.
This Resource includes films covering topics such as historical events, social justice, documentaries,slave narratives, materials on PBS Learning Media for all grades, which includes free curatedstandards-aligned videos, interactives and lesson plans and contains grade level topics of interest.This Resource also contains the Smithsonian NAAHC "Civil Rights History Project." There are alsovarious audiovisual resources on Wisconsin African American History and "Women of theMovement."
Public education is the single largest expenditure for state and local governments across the nation. Yet it is arguably the most criticized. Many people charge that public schools are faltering and that American academic achievements are far behind those in other countries. In recent years, many states and localities have experimented with improving public schools.
Article describes how to behave professionally in a working environment with coworkers, clients, and customers
The deadly lung disease silicosis is caused when miners, sandblasters, and foundry and tunnel workers inhale fine particles of silica dust--a mineral found in sand, quartz, and granite. In 1935, approximately 1,500 workers--largely African Americans who had come north to find work--were killed by exposure to silica dust while building a tunnel in Gauley Bridge, West Virginia. Ordinarily, silicosis takes a several years to develop, but these West Virginia tunnel workers were falling ill in a matter of months because of exposure to unusually high concentrations of silica dust. The crisis over silicosis suddenly became a national issue, as seen in this article in the radical newspaper Peoples' Press . In 1936 congressional hearings on the Gauley Bridge disaster, it was revealed that company officials and engineers wore masks to protect themselves when they visited the tunnel, but they failed to provide masks for the tunnelers themselves, even when the workers requested them.
Presidents Washington ($1), Lincoln ($5), Jackson ($20), and Grant ($50) all appear on currency. But what about this guy Alexander Hamilton on the ten-spot? How did he get there? A sawbuck says you'll know the answer after reading this piece.
These primary sources follow the content and narrative structure of the Annenberg Classroom film “The 19th Amendment: A Woman’s Right to Vote.”
Handout includes poems, songs, photos, papers, as well as highlights important people and events associated with the 19th amendment.
The National Climate Assessment assesses the science of climate change and its impacts across the United States, now and throughout this century. It documents climate change related impacts and responses for various sectors and regions, with the goal of better informing public and private decision-making at all levels.
Benjamin Bloom's research report on the Two Sigma Problem. The report points out that with education and tutoring, learners made significant progress. The challenge has been to develop a system where that is possible. With learner aligned technology and personalized learning, it is.
Learn about the thinking behind three equitable practices in classroom where all students are recognized as unique individuals, have equity in voice, and given access to the resources they need to learn.
Many startup crises can be averted by seeking expert guidance in the planning stages, long before leases are signed or business cards are printed. Like a savvy career counselor or financial planner, the right advisor can help you build a solid foundation as well as steer you through choppy waters once you open your doors.
The 1920s was a decade of increasing conveniences for the middle class. New products made household chores easier and led to more leisure time. Products previously too expensive became affordable. New forms of financing allowed every family to spend beyond their current means. Advertising capitalized on people's hopes and fears to sell more and more goods.
This article discusses ways to develop a customer-service mindset. It explains the importance of understanding customers and building relationships with them.