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100,000,000 Guinea Pigs : The Dangers of Consumption
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Educational Use
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In 1927, responding to the seemingly overpowering claims of advertisers and mass marketers, engineer Frederick Schlink and economist Stuart Chase published Your Money's Worth, which argued for an "extension of the principle of buying goods according to impartial scientific tests rather than according to the fanfare and triumphs of higher salesmanship." Your Money's Worth became an instant best-seller, and the authors organized Consumers' Research, a testing bureau that provided information and published product tests in a new magazine, Consumers' Research Bulletin. The 1929 stock market crash heightened suspicion of consumer capitalism, and the magazine had 42,000 subscribers by 1932. In 1933, Schlink and Arthur Kallet (executive secretary of Consumers' Research) published 100,000,000 Guinea Pigs: Dangers in Everyday Foods, Drugs, and Cosmetics. The book struck a responsive chord in depression-era America--it went through thirteen printings in its first six months and became one of the best-selling books of the decade. The book's first chapter ("The Great American Guinea Pig"), gave a flavor of their vigorous arguments.

Subject:
U.S. History
Material Type:
Primary Source
Reading
Provider:
American Social History Project / Center for History Media and Learning
Provider Set:
Many Pasts (CHNM/ASHP)
Author:
Center for History and New Media/American Social History Project
Date Added:
11/02/2017
100 People: A World Portrait
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Educational Use
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This website gives you the opportunity see the world through different people all over the world on a variety of topics. Watch videos, see lesson plans about global issues and looking at it from a lense of focus on 100 people.

Subject:
Social Studies
Material Type:
Activity/Lab
Diagram/Illustration
Interactive
Lesson
Reading
Teaching/Learning Strategy
Date Added:
02/01/2022
12c. Who Pays for Education?
Unrestricted Use
CC BY
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Public education is the single largest expenditure for state and local governments across the nation. Yet it is arguably the most criticized. Many people charge that public schools are faltering and that American academic achievements are far behind those in other countries. In recent years, many states and localities have experimented with improving public schools.

Subject:
Business and Information Technology
Civics and Government
Material Type:
Diagram/Illustration
Reading
Provider:
Independence Hall Association
Provider Set:
American Government
Date Added:
01/31/2018
14 Tips on Business Etiquette: Setting a Professional Tone with Co-Workers, Clients, and Customers
Restricted Use
Copyright Restricted
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Article describes how to behave professionally in a working environment with coworkers, clients, and customers

Subject:
Career and Technical Education
Material Type:
Reading
Reference Material
Author:
Business Management Daily
Date Added:
05/22/2018
"1500 Doomed":  People's Press  Reports on the Gauley Bridge Disaster
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Educational Use
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The deadly lung disease silicosis is caused when miners, sandblasters, and foundry and tunnel workers inhale fine particles of silica dust--a mineral found in sand, quartz, and granite. In 1935, approximately 1,500 workers--largely African Americans who had come north to find work--were killed by exposure to silica dust while building a tunnel in Gauley Bridge, West Virginia. Ordinarily, silicosis takes a several years to develop, but these West Virginia tunnel workers were falling ill in a matter of months because of exposure to unusually high concentrations of silica dust. The crisis over silicosis suddenly became a national issue, as seen in this article in the radical newspaper Peoples' Press . In 1936 congressional hearings on the Gauley Bridge disaster, it was revealed that company officials and engineers wore masks to protect themselves when they visited the tunnel, but they failed to provide masks for the tunnelers themselves, even when the workers requested them.

Subject:
U.S. History
Material Type:
Primary Source
Reading
Provider:
American Social History Project / Center for History Media and Learning
Provider Set:
Many Pasts (CHNM/ASHP)
Author:
Center for History and New Media/American Social History Project
Date Added:
11/02/2017
18b. Hamilton's Financial Plan
Unrestricted Use
CC BY
Rating
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Presidents Washington ($1), Lincoln ($5), Jackson ($20), and Grant ($50) all appear on currency. But what about this guy Alexander Hamilton on the ten-spot? How did he get there? A sawbuck says you'll know the answer after reading this piece.

Subject:
Business and Information Technology
U.S. History
Material Type:
Diagram/Illustration
Reading
Provider:
Independence Hall Association
Provider Set:
US History
Date Added:
01/31/2018
The 2 Sigma Problem: The Search for Methods of Group Instruction as Effective as One-to-One Tutoring
Restricted Use
Copyright Restricted
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Benjamin Bloom's research report on the Two Sigma Problem. The report points out that with education and tutoring, learners made significant progress. The challenge has been to develop a system where that is possible. With learner aligned technology and personalized learning, it is.

Subject:
Education
Material Type:
Reading
Teaching/Learning Strategy
Provider:
American Educational Research Association
Date Added:
05/31/2016
3 Practices to Promote Equity in the Classroom
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Learn about the thinking behind three equitable practices in classroom where all students are recognized as unique individuals, have equity in voice, and given access to the resources they need to learn.

Subject:
Education
Material Type:
Reading
Author:
Shane Safir
Date Added:
01/10/2018
3 Ways to Get Expert Advice (Entrepreneurship)
Restricted Use
Copyright Restricted
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Many startup crises can be averted by seeking expert guidance in the planning stages, long before leases are signed or business cards are printed. Like a savvy career counselor or financial planner, the right advisor can help you build a solid foundation as well as steer you through choppy waters once you open your doors.

Subject:
Career and Technical Education
Business and Information Technology
Marketing, Management and Entrepreneurship
Material Type:
Reading
Reference Material
Author:
Brad Sugars
Date Added:
05/31/2018
46f. A Consumer Economy
Unrestricted Use
CC BY
Rating
0.0 stars

The 1920s was a decade of increasing conveniences for the middle class. New products made household chores easier and led to more leisure time. Products previously too expensive became affordable. New forms of financing allowed every family to spend beyond their current means. Advertising capitalized on people's hopes and fears to sell more and more goods.

Subject:
Business and Information Technology
Marketing, Management and Entrepreneurship
U.S. History
Material Type:
Diagram/Illustration
Reading
Provider:
Independence Hall Association
Provider Set:
US History
Date Added:
01/31/2018
5 Steps to Reach the Perfect Customer Service Mindset
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This article discusses ways to develop a customer-service mindset. It explains the importance of understanding customers and building relationships with them.

Subject:
Business and Information Technology
Marketing, Management and Entrepreneurship
Material Type:
Reading
Reference Material
Author:
Kerry Butters
Date Added:
05/25/2018
5th Grade Audio/Visual Resources for Teaching African American History
Conditional Remix & Share Permitted
CC BY-SA
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This resource is a list of audio books, videos and lesson plans that support students’ development of an accurate, integrative, and comprehensive knowledge of our nation’s history with a focus on the critical role African Americans played and continue to play in our country’s development. 

Subject:
U.S. History
Material Type:
Lesson
Reading
Reference Material
Author:
Joanna Schimizzi
Merle Sternberg
Gerald Sternberg
Gloria Hawkins
Jamie Murray-Branch
Date Added:
02/07/2022