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46f. A Consumer Economy
Unrestricted Use
CC BY
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The 1920s was a decade of increasing conveniences for the middle class. New products made household chores easier and led to more leisure time. Products previously too expensive became affordable. New forms of financing allowed every family to spend beyond their current means. Advertising capitalized on people's hopes and fears to sell more and more goods.

Subject:
Business and Information Technology
Career and Technical Education
Marketing, Management and Entrepreneurship
Social Studies
U.S. History
Material Type:
Diagram/Illustration
Reading
Provider:
Independence Hall Association
Provider Set:
US History
Date Added:
01/31/2018
5 Steps to Reach the Perfect Customer Service Mindset
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This article discusses ways to develop a customer-service mindset. It explains the importance of understanding customers and building relationships with them.

Subject:
Business and Information Technology
Career and Technical Education
Marketing, Management and Entrepreneurship
Material Type:
Reading
Reference Material
Author:
Kerry Butters
Date Added:
05/25/2018
Advantages and Disadvantages of Various Advertising Mediums
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This article discusses several different types of advertising media. It explains the advantages and disadvantages of each type. The high level of detail and up-to-date examples makes it a great resource for students.

Subject:
Business and Information Technology
Career and Technical Education
Marketing, Management and Entrepreneurship
Material Type:
Reading
Author:
Lyve Alexis Pleshette
Date Added:
05/18/2018
American Consumer Culture
Conditional Remix & Share Permitted
CC BY-NC-SA
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This class examines how and why twentieth-century Americans came to define the ‰ŰĎgood life‰Ű through consumption, leisure, and material abundance. We will explore how such things as department stores, nationally advertised brand-name goods, mass-produced cars, and suburbs transformed the American economy, society, and politics. The course is organized both thematically and chronologically. Each period deals with a new development in the history of consumer culture. Throughout we explore both celebrations and critiques of mass consumption and abundance.

Subject:
Social Studies
U.S. History
World Cultures
Material Type:
Full Course
Provider:
MIT
Provider Set:
MIT OpenCourseWare
Author:
Meg Jacobs
Date Added:
02/09/2023
American Consumer Culture, Fall 2007
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
0.0 stars

This class examines how and why twentieth-century Americans came to define the ‰ŰĎgood life‰Ű through consumption, leisure, and material abundance. We will explore how such things as department stores, nationally advertised brand-name goods, mass-produced cars, and suburbs transformed the American economy, society, and politics. The course is organized both thematically and chronologically. Each period deals with a new development in the history of consumer culture. Throughout we explore both celebrations and critiques of mass consumption and abundance.

Subject:
Career and Technical Education
Economics
Fine Arts
Marketing, Management and Entrepreneurship
Social Studies
U.S. History
Material Type:
Full Course
Provider:
M.I.T.
Provider Set:
M.I.T. OpenCourseWare
Author:
Jacobs, Meg
Date Added:
01/01/2007
BEAR'S Tank (A Student Version of SHARK Tank)
Conditional Remix & Share Permitted
CC BY-NC-SA
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0.0 stars

After an introduction to the hit show "Shark Tank," students will identify an area of improvement for a product and attempt to sell their idea and/or prototype to potential (mock) buyers in the "Bear's Tank."

Subject:
Art and Design
Career and Technical Education
Information and Technology Literacy
Marketing, Management and Entrepreneurship
Media Arts
Technology and Engineering
Material Type:
Lesson Plan
Author:
Lynn Aprill
Date Added:
12/20/2017
BM&IT Quality Module: Engaging Instruction
Unrestricted Use
CC BY
Rating
0.0 stars

Welcome to one of 12 Business, Marketing and Information Technology QualityModules! The purpose of these modules is to illustrate quality examples of each of the2018 ACTE Quality CTE Framework elements. Regardless if you are in a pre-serviceeducation program or an experienced educator, these modules will benefit your futureand business & marketing program.Engaging Instruction addresses instructional strategies within a student centered learning environment that support student attainment of relevant knowledge and skills. 

Subject:
Business and Information Technology
Marketing, Management and Entrepreneurship
Material Type:
Module
Author:
Michelle Volk
Date Added:
04/10/2020
BM&IT Quality Module: Work-based Learning
Unrestricted Use
CC BY
Rating
0.0 stars

Welcome to one of 12 Business, Marketing and Information Technology Quality Modules! The purpose of these modules is to illustrate quality examples of each of the 2018 ACTE Quality CTE Framework elements. Regardless if you are in a pre-service education program or an experienced educator, these modules will benefit your future and business & marketing program11. Work-based Learning addresses the delivery of a continuum of work-based learning involving sustained, meaningful interactions with industry or community professionals that foster in-depth, firsthand engagement with the tasks required in a given career field. Experiences may be delivered in workplaces, in the community, at educational institutions and/or virtually, as appropriate, and include a range of activities such as workplace tours, job shadowing, school-based enterprises, internships and apprenticeships.

Subject:
Business and Information Technology
Marketing, Management and Entrepreneurship
Material Type:
Module
Author:
Haley Hesselberg
Date Added:
05/18/2020
Burrow, Marketing Teacher Resources and Trial Online Access with BIT Standards Correlation (Cengage)
Only Sharing Permitted
CC BY-ND
Rating
0.0 stars

Marketing course FREE teacher resources and trial access to online course solution as well as a correlation to WI state standards (MME & WCCTS).

Subject:
Marketing, Management and Entrepreneurship
Material Type:
Activity/Lab
Assessment
Curriculum Map
Homework/Assignment
Interactive
Lesson Plan
Reading
Teaching/Learning Strategy
Textbook
Author:
Abigail Hess
Date Added:
07/31/2020
Business Concepts: Exploring Careers in Business
Unrestricted Use
CC BY
Rating
0.0 stars

Two instructors, Jenny Parker and Mabel Gehrett, developed the new Business Concepts course to be used in the Business Division at Western Technical College in La Crosse, Wisconsin. This foundational course is designed to help new students learn more about each individual program in business so they can fully commit to their selected program as they get started.

This course explores functions, components, activities, and career paths in key business areas including management, human resources, sales and marketing, and accounting. Business Concepts will expose these new students to the possibilities in business so they can make the best decision for themselves early on, and switch programs, if necessary, without adding time to their educational plan.

Subject:
Business and Information Technology
Career and Technical Education
Material Type:
Textbook
Author:
Mabel Gehrett
Jenny Parker
Date Added:
05/02/2024
Business & Marketing Sources for Research
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0.0 stars

A resource for credible Business and related sources that can be given to students who conducting research in the discipline. The hyper-doc lists a variety of sources with links to websites. It is a downloadable, pdf file.

Subject:
Business and Information Technology
Career and Technical Education
Material Type:
Homework/Assignment
Date Added:
03/20/2018
Communicating With Data, Summer 2003
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
0.0 stars

Introduces students to the basic tools in using data to make informed management decisions. Covers introductory probability, decision analysis, basic statistics, regression, simulation, and linear and nonlinear optimization. Computer spreadsheet exercises and examples drawn from marketing, finance, operations management, and other management functions. Restricted to Sloan Fellows.

Subject:
Business and Information Technology
Career and Technical Education
Marketing, Management and Entrepreneurship
Mathematics
Statistics and Probability
Material Type:
Full Course
Provider:
M.I.T.
Provider Set:
M.I.T. OpenCourseWare
Author:
Carroll, John S.
Date Added:
01/01/2003
Demonstrating Negotiation Skills - Rubric with Activities
Conditional Remix & Share Permitted
CC BY-NC
Rating
0.0 stars

This rubric includes three scenarios (one for the classroom, one for the workplace, and one for career-technical student organizations) that can be implemented to assess students' abilities to demonstrate negotiation skills. It also includes a comprehensive rubric and instructions for using the rubric to assess student performance. A downloadable document containing the full set of activities, intructions, and rubrics can be found in the Resource Library. For more rubrics and other instructional tools, visit https://mbastatesconnection.mbaresearch.org/.

Subject:
Business and Information Technology
Career and Technical Education
Marketing, Management and Entrepreneurship
Material Type:
Lesson Plan
Author:
MBA Research and Curriculum Center
Date Added:
05/25/2018
Digital Marketer
Rating
0.0 stars

Join Danny Rubin, founder of Rubin, and guest Marc Cohen, vice president of global marketing from Pyramid Consulting, about the best practices for marketing in any industry -- and especially in digital landscapes like LinkedIn and Twitter.

Students and teachers should also make use of the webinar worksheet at https://rubineducation.com/wp-content/uploads/2021/11/Rubin-Webinar-Worksheet-Q-and-A-about-Digital-Marketing-November-2021.docx

Subject:
Career and Technical Education
Marketing, Management and Entrepreneurship
Material Type:
Other
Author:
Danny Rubin
Date Added:
01/23/2023
Digital Trading Cards Expert
Rating
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Join Danny Rubin, founder of Rubin, and Paul Silverman from Sorare about the fast-moving world of digital sports cards.

This conversation covers the day-to-day life of a digital sports professional, the variety of jobs in the industry, the power of communication skills and more.

Students and teachers should also make use of the webinar worksheet at https://rubineducation.com/wp-content/uploads/2022/11/Rubin-Dream-Job-Webinar-Worksheet-Digital-Trading-Cards-November-2022.docx

Subject:
Career and Technical Education
Fine Arts
Media Arts
Material Type:
Other
Author:
Danny Rubin
Date Added:
01/23/2023
Email Writing Activity for Sales Training -- How to Introduce Yourself to a Prospective Client for the First Time
Only Sharing Permitted
CC BY-NC-ND
Rating
0.0 stars

The activity will drive home the powerful idea of “give before you get.” It’s also a perfect opportunity to have participants use the internet to research a company they plan to contact for sales purposes.Learning outcome: If participants want people to take an interest in their company, then participants must first show interest in the company they contact.----Special note: you have a sample pack activity that accompanies Danny Rubin's book, Wait, How Do I Write This Email?, a collection of 100+ templates for networking, the job search and LinkedIn.Each book features 40+ additional classroom activities on more in-demand topics, including:Email etiquetteNetworkingInternship/job search emailsResumeLinkedInPhone etiquetteSee the 100+ activities from the Rubin Education online curriculum (covers employability, business promotion and leadership)If you'd like to explore the additional material and learn about pricing, please fill out this short contact form and a Rubin Education learning specialist will follow up with you.

Subject:
Agriculture, Food and Natural Resources
Business and Information Technology
Composition and Rhetoric
Family and Consumer Sciences
Health Science
Marketing, Management and Entrepreneurship
Technology and Engineering
Material Type:
Lesson Plan
Author:
Danny Rubin
Date Added:
06/20/2018
Engineering Ethics
Read the Fine Print
Educational Use
Rating
0.0 stars

Students analyze an assortment of popular inventions to determine whom they are intended to benefit, who has access to them, who might be harmed by them, and who is profiting by them. Then they re-imagine the devices in a way that they believe would do more good for humanity. During the first 90-minute class period, they evaluate and discuss designs in small groups and as a class, examining their decision-making criteria. Collectively, they decide upon a definition of "ethical" that they use going forward. During the second period, students apply their new point-of-view to redesign popular inventions (on paper) and persuasively present them to the class, explaining how they meet the class standards for ethical designs. Two PowerPoint® presentations, a worksheet and grading rubric are provided.

Subject:
Career and Technical Education
Material Type:
Activity/Lab
Provider:
TeachEngineering
Provider Set:
TeachEngineering
Author:
Alex Mejia
Amy A. Wilson
Christina Sias
NSF DRK-12 Project, College of Engineering, Utah State University
Date Added:
10/13/2017
Entrepreneurial Marketing, Spring 2002
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
0.0 stars

The primary objective is to teach students to do rigorous, explicit, customer-based marketing analysis which is most appropriate for new ventures. Explicit analysis of customers and potential customers, using available data, together with explicit and sensible additional assumptions about customer needs and behavior. Additional course objectives are to teach students about: (a) ways to implement marketing strategies when resources are very limited, and (b) common deficiencies in marketing by entrepreneurial organizations. From course home page: Course Description Educational Objective This course clarifies key marketing concepts, methods, and strategic issues relevant for start-up and early-stage entrepreneurs. At this course, there are two major questions: Marketing Question: What and how am I selling to whom? New Venture Question: How do I best leverage my limited marketing recourses? Specifically, this course is designed to give students a broad and deep understanding of such topics as: What are major strategic constraints and issues confronted by entrepreneurs today? How can one identify and evaluate marketing opportunities? How do entrepreneurs achieve competitive advantages given limited marketing resources? What major marketing/sales tools are most useful in an entrepreneurial setting? Because there is no universal marketing solution applicable to all entrepreneurial ventures, this course is designed to help students develop a flexible way of thinking about marketing problems in general. Career Focus This course is aimed at students who plan to start a new venture or take a job as a marketing professional in an early-stage business.

Subject:
Business and Information Technology
Career and Technical Education
Marketing, Management and Entrepreneurship
Material Type:
Full Course
Provider:
M.I.T.
Provider Set:
M.I.T. OpenCourseWare
Author:
Kim, Jin Gyo
Date Added:
01/01/2002