The 1920s was a decade of increasing conveniences for the middle class. New products made household chores easier and led to more leisure time. Products previously too expensive became affordable. New forms of financing allowed every family to spend beyond their current means. Advertising capitalized on people's hopes and fears to sell more and more goods.
This article discusses ways to develop a customer-service mindset. It explains the importance of understanding customers and building relationships with them.
This article discusses several different types of advertising media. It explains the advantages and disadvantages of each type. The high level of detail and up-to-date examples makes it a great resource for students.
This class examines how and why twentieth-century Americans came to define the ŰĎgood lifeŰ through consumption, leisure, and material abundance. We will explore how such things as department stores, nationally advertised brand-name goods, mass-produced cars, and suburbs transformed the American economy, society, and politics. The course is organized both thematically and chronologically. Each period deals with a new development in the history of consumer culture. Throughout we explore both celebrations and critiques of mass consumption and abundance.
After an introduction to the hit show "Shark Tank," students will identify an area of improvement for a product and attempt to sell their idea and/or prototype to potential (mock) buyers in the "Bear's Tank."
Welcome to one of 12 Business, Marketing and Information Technology QualityModules! The purpose of these modules is to illustrate quality examples of each of the2018 ACTE Quality CTE Framework elements. Regardless if you are in a pre-serviceeducation program or an experienced educator, these modules will benefit your futureand business & marketing program.Engaging Instruction addresses instructional strategies within a student centered learning environment that support student attainment of relevant knowledge and skills.
Welcome to one of 12 Business, Marketing and Information Technology Quality Modules! The purpose of these modules is to illustrate quality examples of each of the 2018 ACTE Quality CTE Framework elements. Regardless if you are in a pre-service education program or an experienced educator, these modules will benefit your future and business & marketing program11. Work-based Learning addresses the delivery of a continuum of work-based learning involving sustained, meaningful interactions with industry or community professionals that foster in-depth, firsthand engagement with the tasks required in a given career field. Experiences may be delivered in workplaces, in the community, at educational institutions and/or virtually, as appropriate, and include a range of activities such as workplace tours, job shadowing, school-based enterprises, internships and apprenticeships.
Marketing course FREE teacher resources and trial access to online course solution as well as a correlation to WI state standards (MME & WCCTS).
A resource for credible Business and related sources that can be given to students who conducting research in the discipline. The hyper-doc lists a variety of sources with links to websites. It is a downloadable, pdf file.
Introduces students to the basic tools in using data to make informed management decisions. Covers introductory probability, decision analysis, basic statistics, regression, simulation, and linear and nonlinear optimization. Computer spreadsheet exercises and examples drawn from marketing, finance, operations management, and other management functions. Restricted to Sloan Fellows.
Learn what spectacular customer service looks like. DIscuss good and bad customer service as a class. Divide class to create videos to represent what was discussed in class!
This rubric includes three scenarios (one for the classroom, one for the workplace, and one for career-technical student organizations) that can be implemented to assess students' abilities to demonstrate negotiation skills. It also includes a comprehensive rubric and instructions for using the rubric to assess student performance. A downloadable document containing the full set of activities, intructions, and rubrics can be found in the Resource Library. For more rubrics and other instructional tools, visit https://mbastatesconnection.mbaresearch.org/.
The activity will drive home the powerful idea of “give before you get.” It’s also a perfect opportunity to have participants use the internet to research a company they plan to contact for sales purposes.Learning outcome: If participants want people to take an interest in their company, then participants must first show interest in the company they contact.----Special note: you have a sample pack activity that accompanies Danny Rubin's book, Wait, How Do I Write This Email?, a collection of 100+ templates for networking, the job search and LinkedIn.Each book features 40+ additional classroom activities on more in-demand topics, including:Email etiquetteNetworkingInternship/job search emailsResumeLinkedInPhone etiquetteSee the 100+ activities from the Rubin Education online curriculum (covers employability, business promotion and leadership)If you'd like to explore the additional material and learn about pricing, please fill out this short contact form and a Rubin Education learning specialist will follow up with you.
Students analyze an assortment of popular inventions to determine whom they are intended to benefit, who has access to them, who might be harmed by them, and who is profiting by them. Then they re-imagine the devices in a way that they believe would do more good for humanity. During the first 90-minute class period, they evaluate and discuss designs in small groups and as a class, examining their decision-making criteria. Collectively, they decide upon a definition of "ethical" that they use going forward. During the second period, students apply their new point-of-view to redesign popular inventions (on paper) and persuasively present them to the class, explaining how they meet the class standards for ethical designs. Two PowerPoint® presentations, a worksheet and grading rubric are provided.
The primary objective is to teach students to do rigorous, explicit, customer-based marketing analysis which is most appropriate for new ventures. Explicit analysis of customers and potential customers, using available data, together with explicit and sensible additional assumptions about customer needs and behavior. Additional course objectives are to teach students about: (a) ways to implement marketing strategies when resources are very limited, and (b) common deficiencies in marketing by entrepreneurial organizations. From course home page: Course Description Educational Objective This course clarifies key marketing concepts, methods, and strategic issues relevant for start-up and early-stage entrepreneurs. At this course, there are two major questions: Marketing Question: What and how am I selling to whom? New Venture Question: How do I best leverage my limited marketing recourses? Specifically, this course is designed to give students a broad and deep understanding of such topics as: What are major strategic constraints and issues confronted by entrepreneurs today? How can one identify and evaluate marketing opportunities? How do entrepreneurs achieve competitive advantages given limited marketing resources? What major marketing/sales tools are most useful in an entrepreneurial setting? Because there is no universal marketing solution applicable to all entrepreneurial ventures, this course is designed to help students develop a flexible way of thinking about marketing problems in general. Career Focus This course is aimed at students who plan to start a new venture or take a job as a marketing professional in an early-stage business.
This lesson introduces students to factors affecting pricing decisions. First, use the briefing (found in Task 1) to teach students about this concept. Then, instruct students to imagine that they are business owners and that they must identify factors that will affect their pricing decisions. Finally, discuss responses as a class. This briefing is a part of the Principles of Entrepreneurship Course Guide. To download it, visit mbastatesconnection.mbaresearch.org and select "Course Guides" under "Curriculum and Instruction."
This lesson focuses on how food packages are designed and made. Students will learn three of the main functions of a food package. They will learn what is necessary of the design and materials of a package to keep food clean, protect or aid in the physical and chemical changes that can take place in a food, and identify a food appealingly. Then, in the associated activity, the students will have the opportunity to become packaging engineers by designing and building their own food package for a particular type of food.
Global Entrepreneurship Lab: Asia-Pacific enables teams of students to work with the top management of global start-ups and gain experience in running, and consulting to, a new enterprise outside the United States. The focus is on start-ups operating in emerging markets throughout the world, with a special focus on the Asia-Pacific region. The course combines an internship in a growing firm with in-class discussions of the issues and policies that affect the climate for innovation and start-up success around the world.