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46f. A Consumer Economy
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The 1920s was a decade of increasing conveniences for the middle class. ...

The 1920s was a decade of increasing conveniences for the middle class. New products made household chores easier and led to more leisure time. Products previously too expensive became affordable. New forms of financing allowed every family to spend beyond their current means. Advertising capitalized on people's hopes and fears to sell more and more goods.

Subject:
Business and Information Technology
Marketing, Management and Entrepreneurship
U.S. History
Material Type:
Diagram/Illustration
Reading
Provider:
Independence Hall Association
Provider Set:
US History
Date Added:
01/31/2018
Advantages and Disadvantages of Various Advertising Mediums
Rating

This article discusses several different types of advertising media. It explains the ...

This article discusses several different types of advertising media. It explains the advantages and disadvantages of each type. The high level of detail and up-to-date examples makes it a great resource for students.

Subject:
Career and Technical Education
Business and Information Technology
Marketing, Management and Entrepreneurship
Material Type:
Reading
Author:
Lyve Alexis Pleshette
Date Added:
05/18/2018
American Consumer Culture, Fall 2007
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This class examines how and why twentieth-century Americans came to define the ...

This class examines how and why twentieth-century Americans came to define the ‰ŰĎgood life‰Ű through consumption, leisure, and material abundance. We will explore how such things as department stores, nationally advertised brand-name goods, mass-produced cars, and suburbs transformed the American economy, society, and politics. The course is organized both thematically and chronologically. Each period deals with a new development in the history of consumer culture. Throughout we explore both celebrations and critiques of mass consumption and abundance.

Subject:
Marketing, Management and Entrepreneurship
Fine Arts
Economics
U.S. History
Material Type:
Full Course
Provider:
M.I.T.
Provider Set:
M.I.T. OpenCourseWare
Author:
Jacobs, Meg
Date Added:
01/01/2007
BEAR'S Tank (A Student Version of SHARK Tank)
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After an introduction to the hit show "Shark Tank," students will identify ...

After an introduction to the hit show "Shark Tank," students will identify an area of improvement for a product and attempt to sell their idea and/or prototype to potential (mock) buyers in the "Bear's Tank."

Subject:
Career and Technical Education
Marketing, Management and Entrepreneurship
Technology and Engineering
Art and Design
Media Arts
Information and Technology Literacy
Material Type:
Lesson Plan
Author:
Lynn Aprill
Date Added:
12/21/2017
Business & Marketing Sources for Research
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A resource for credible Business and related sources that can be given ...

A resource for credible Business and related sources that can be given to students who conducting research in the discipline. The hyper-doc lists a variety of sources with links to websites. It is a downloadable, pdf file.

Subject:
Career and Technical Education
Business and Information Technology
Material Type:
Homework/Assignment
Author:
Jane Strong
Date Added:
03/20/2018
Career Profiles (VUMA!) (doc)
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No Strings Attached
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The VUMA! Careers space contains information and news on tons of careers, ...

The VUMA! Careers space contains information and news on tons of careers, including general information, university information, news, links and more.

Subject:
Business and Information Technology
Marketing, Management and Entrepreneurship
Technology and Engineering
Environmental Science
Material Type:
Reading
Provider:
OER Africa
VUMA! Portal
Date Added:
01/31/2018
Career Profiles (VUMA!) (pdf)
Conditions of Use:
No Strings Attached
Rating

The VUMA! Careers space contains information and news on tons of careers, ...

The VUMA! Careers space contains information and news on tons of careers, including general information, university information, news, links and more

Subject:
Business and Information Technology
Marketing, Management and Entrepreneurship
Technology and Engineering
Environmental Science
Material Type:
Reading
Provider:
OER Africa
VUMA! Portal
Date Added:
01/31/2018
Communicating With Data, Summer 2003
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Introduces students to the basic tools in using data to make informed ...

Introduces students to the basic tools in using data to make informed management decisions. Covers introductory probability, decision analysis, basic statistics, regression, simulation, and linear and nonlinear optimization. Computer spreadsheet exercises and examples drawn from marketing, finance, operations management, and other management functions. Restricted to Sloan Fellows.

Subject:
Business and Information Technology
Marketing, Management and Entrepreneurship
Statistics and Probability
Material Type:
Full Course
Provider:
M.I.T.
Provider Set:
M.I.T. OpenCourseWare
Author:
Carroll, John S.
Date Added:
01/01/2003
Demonstrating Negotiation Skills - Rubric with Activities
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This rubric includes three scenarios (one for the classroom, one for the workplace, ...

This rubric includes three scenarios (one for the classroom, one for the workplace, and one for career-technical student organizations) that can be implemented to assess students' abilities to demonstrate negotiation skills. It also includes a comprehensive rubric and instructions for using the rubric to assess student performance. A downloadable document containing the full set of activities, intructions, and rubrics can be found in the Resource Library. For more rubrics and other instructional tools, visit https://mbastatesconnection.mbaresearch.org/.

Subject:
Career and Technical Education
Business and Information Technology
Marketing, Management and Entrepreneurship
Material Type:
Lesson Plan
Author:
MBA Research and Curriculum Center
Date Added:
05/25/2018
Email Writing Activity for Sales Training -- How to Introduce Yourself to a Prospective Client for the First Time
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The activity will drive home the powerful idea of “give before you ...

The activity will drive home the powerful idea of “give before you get.” It’s also a perfect opportunity to have participants use the internet to research a company they plan to contact for sales purposes.Learning outcome: If participants want people to take an interest in their company, then participants must first show interest in the company they contact.----Special note: you have a sample pack activity that accompanies Danny Rubin's book, Wait, How Do I Write This Email?, a collection of 100+ templates for networking, the job search and LinkedIn.Each book features 40+ additional classroom activities on more in-demand topics, including:Email etiquetteNetworkingInternship/job search emailsResumeLinkedInPhone etiquetteSee the 100+ activities from the Rubin Education online curriculum (covers employability, business promotion and leadership)If you'd like to explore the additional material and learn about pricing, please fill out this short contact form and a Rubin Education learning specialist will follow up with you.

Subject:
Agriculture, Food and Natural Resources
Business and Information Technology
Family and Consumer Sciences
Health Science
Marketing, Management and Entrepreneurship
Technology and Engineering
Composition and Rhetoric
Material Type:
Lesson Plan
Author:
Danny Rubin
Date Added:
06/20/2018
Engineering Ethics
Conditions of Use:
Read the Fine Print
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Students analyze an assortment of popular inventions to determine whom they are ...

Students analyze an assortment of popular inventions to determine whom they are intended to benefit, who has access to them, who might be harmed by them, and who is profiting by them. Then they re-imagine the devices in a way that they believe would do more good for humanity. During the first 90-minute class period, they evaluate and discuss designs in small groups and as a class, examining their decision-making criteria. Collectively, they decide upon a definition of "ethical" that they use going forward. During the second period, students apply their new point-of-view to redesign popular inventions (on paper) and persuasively present them to the class, explaining how they meet the class standards for ethical designs. Two PowerPoint® presentations, a worksheet and grading rubric are provided.

Subject:
Career and Technical Education
Material Type:
Activity/Lab
Provider:
TeachEngineering
Provider Set:
TeachEngineering
Author:
Alex Mejia
Amy A. Wilson
Christina Sias
NSF DRK-12 Project, College of Engineering, Utah State University
Date Added:
10/13/2017
Entrepreneurial Marketing, Spring 2002
Conditions of Use:
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The primary objective is to teach students to do rigorous, explicit, customer-based ...

The primary objective is to teach students to do rigorous, explicit, customer-based marketing analysis which is most appropriate for new ventures. Explicit analysis of customers and potential customers, using available data, together with explicit and sensible additional assumptions about customer needs and behavior. Additional course objectives are to teach students about: (a) ways to implement marketing strategies when resources are very limited, and (b) common deficiencies in marketing by entrepreneurial organizations. From course home page: Course Description Educational Objective This course clarifies key marketing concepts, methods, and strategic issues relevant for start-up and early-stage entrepreneurs. At this course, there are two major questions: Marketing Question: What and how am I selling to whom? New Venture Question: How do I best leverage my limited marketing recourses? Specifically, this course is designed to give students a broad and deep understanding of such topics as: What are major strategic constraints and issues confronted by entrepreneurs today? How can one identify and evaluate marketing opportunities? How do entrepreneurs achieve competitive advantages given limited marketing resources? What major marketing/sales tools are most useful in an entrepreneurial setting? Because there is no universal marketing solution applicable to all entrepreneurial ventures, this course is designed to help students develop a flexible way of thinking about marketing problems in general. Career Focus This course is aimed at students who plan to start a new venture or take a job as a marketing professional in an early-stage business.

Subject:
Business and Information Technology
Marketing, Management and Entrepreneurship
Material Type:
Full Course
Provider:
M.I.T.
Provider Set:
M.I.T. OpenCourseWare
Author:
Kim, Jin Gyo
Date Added:
01/01/2002
Factors Affecting Pricing Decisions - Lesson and Activity
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This lesson introduces students to factors affecting pricing decisions. First, use the ...

This lesson introduces students to factors affecting pricing decisions. First, use the briefing (found in Task 1) to teach students about this concept. Then, instruct students to imagine that they are business owners and that they must identify factors that will affect their pricing decisions. Finally, discuss responses as a class. This briefing is a part of the Principles of Entrepreneurship Course Guide. To download it, visit mbastatesconnection.mbaresearch.org and select "Course Guides" under "Curriculum and Instruction."

Subject:
Career and Technical Education
Business and Information Technology
Marketing, Management and Entrepreneurship
Material Type:
Lesson Plan
Author:
MBA Research and Curriculum Center
Date Added:
05/14/2018
Food Packaging
Conditions of Use:
Read the Fine Print
Rating

This lesson focuses on how food packages are designed and made. Students ...

This lesson focuses on how food packages are designed and made. Students will learn three of the main functions of a food package. They will learn what is necessary of the design and materials of a package to keep food clean, protect or aid in the physical and chemical changes that can take place in a food, and identify a food appealingly. Then, in the associated activity, the students will have the opportunity to become packaging engineers by designing and building their own food package for a particular type of food.

Subject:
Technology and Engineering
Art and Design
Material Type:
Activity/Lab
Lesson Plan
Provider:
TeachEngineering
Provider Set:
TeachEngineering NGSS Aligned Resources
Author:
Chloe Mawer
Engineering K-PhD Program,
Date Added:
09/18/2014
Global Entrepreneurship Lab: Asia-Pacific, Fall 2010
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Global Entrepreneurship Lab: Asia-Pacific enables teams of students to work with the ...

Global Entrepreneurship Lab: Asia-Pacific enables teams of students to work with the top management of global start-ups and gain experience in running, and consulting to, a new enterprise outside the United States. The focus is on start-ups operating in emerging markets throughout the world, with a special focus on the Asia-Pacific region. The course combines an internship in a growing firm with in-class discussions of the issues and policies that affect the climate for innovation and start-up success around the world.

Subject:
Business and Information Technology
Marketing, Management and Entrepreneurship
Material Type:
Full Course
Provider:
M.I.T.
Provider Set:
M.I.T. OpenCourseWare
Author:
Huang, Yasheng
Jester, Michellana
Johnson, Simon
Date Added:
01/01/2011
Global Entrepreneurship Lab: Latin America, the Middle East, and Africa, Fall 2010
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Global Entrepreneurship Lab: Latin America, the Middle East, and Africa enables teams ...

Global Entrepreneurship Lab: Latin America, the Middle East, and Africa enables teams of students to work with the top management of global start-ups and gain experience in running, and consulting to, a new enterprise outside the United States. The focus is on start-ups operating in emerging markets throughout the world, with a special focus on Latin America, the Middle East, and Africa. The course combines an internship in a growing firm with in-class discussions of the issues and policies that affect the climate for innovation and start-up success around the world.

Subject:
Business and Information Technology
Marketing, Management and Entrepreneurship
Economics
Material Type:
Full Course
Provider:
M.I.T.
Provider Set:
M.I.T. OpenCourseWare
Author:
Huang, Yasheng
Jester, Michellana
Johnson, Simon
Date Added:
01/01/2011
Green Marketing
Conditions of Use:
Read the Fine Print
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Students learn basic marketing concepts and use professional marketing techniques to compose ...

Students learn basic marketing concepts and use professional marketing techniques to compose an advertisement for a hybrid vehicle. In the process, they learn the principles of comparative analysis.

Subject:
Education
Material Type:
Activity/Lab
Provider:
TeachEngineering
Provider Set:
TeachEngineering
Author:
Denise W. Carlson
Integrated Teaching and Learning Program,
Jane Evenson
Mindy Schaefer Zarske
Date Added:
10/14/2015