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Food Truck Project
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This food truck project ties into the Hospitality & Tourism career cluster, as it focuses on business planning, marketing/advertising, menu planning, food costing, equipment sourcing, floor planning, packaging, cooking, and food presentation. Students who are considering entering into a hospitality or tourism career will greatly benefit from the skills and knowleged gained through this project, as well as from taking the courses in the Family & Consumer Sciences department. This project also provides students with opportunities to practice teamwork, cooperation, problem-solving skills, math skills, and creativity. This project provides a unique, hands-on learning experience that reinforces skills that will be useful in many different types of careers.

Subject:
Family and Consumer Sciences
Material Type:
Assessment
Rubric/Scoring Guide
Simulation
Author:
Sarah Oehmichen
Date Added:
05/19/2023
Global Entrepreneurship Lab: Asia-Pacific, Fall 2010
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Global Entrepreneurship Lab: Asia-Pacific enables teams of students to work with the top management of global start-ups and gain experience in running, and consulting to, a new enterprise outside the United States. The focus is on start-ups operating in emerging markets throughout the world, with a special focus on the Asia-Pacific region. The course combines an internship in a growing firm with in-class discussions of the issues and policies that affect the climate for innovation and start-up success around the world.

Subject:
Business and Information Technology
Career and Technical Education
Marketing, Management and Entrepreneurship
Material Type:
Full Course
Provider:
M.I.T.
Provider Set:
M.I.T. OpenCourseWare
Author:
Huang, Yasheng
Jester, Michellana
Johnson, Simon
Date Added:
01/01/2011
Global Entrepreneurship Lab: Latin America, the Middle East, and Africa, Fall 2010
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Global Entrepreneurship Lab: Latin America, the Middle East, and Africa enables teams of students to work with the top management of global start-ups and gain experience in running, and consulting to, a new enterprise outside the United States. The focus is on start-ups operating in emerging markets throughout the world, with a special focus on Latin America, the Middle East, and Africa. The course combines an internship in a growing firm with in-class discussions of the issues and policies that affect the climate for innovation and start-up success around the world.

Subject:
Business and Information Technology
Career and Technical Education
Economics
Marketing, Management and Entrepreneurship
Social Studies
Material Type:
Full Course
Provider:
M.I.T.
Provider Set:
M.I.T. OpenCourseWare
Author:
Huang, Yasheng
Jester, Michellana
Johnson, Simon
Date Added:
01/01/2011
Green Marketing
Read the Fine Print
Educational Use
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Students learn basic marketing concepts and use professional marketing techniques to compose an advertisement for a hybrid vehicle. In the process, they learn the principles of comparative analysis.

Subject:
Education
Material Type:
Activity/Lab
Provider:
TeachEngineering
Provider Set:
TeachEngineering
Author:
Denise W. Carlson
Integrated Teaching and Learning Program,
Jane Evenson
Mindy Schaefer Zarske
Date Added:
10/14/2015
Greene, Entrepreneurship: Ideas in Action Teacher Resources and Trial Online Access with MME Standards Correlation (Cengage)
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CC BY-ND
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Entrepreneurship course FREE teacher resources and trial access to online course solution as well as a correlation to WI state MME & WCCTS standards.

Subject:
Marketing, Management and Entrepreneurship
Material Type:
Activity/Lab
Assessment
Curriculum Map
Homework/Assignment
Lecture Notes
Lesson Plan
Textbook
Author:
Abigail Hess
Date Added:
07/31/2020
Handling Difficult Customers - Rubric with Activities
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CC BY-NC
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This rubric includes three scenarios (one for the classroom, one for the workplace, and one for career-technical student organizations) that can be implemented to assess students' abilities to handle difficult customers in the workplace. It also includes a comprehensive rubric and instructions for using the rubric to assess student performance. A downloadable document containing the full set of activities, intructions, and rubrics can be found in the Resource Library. For more rubrics and other instructional tools, visit https://mbastatesconnection.mbaresearch.org/.

Subject:
Business and Information Technology
Career and Technical Education
Marketing, Management and Entrepreneurship
Material Type:
Lesson Plan
Author:
MBA Research and Curriculum Center
Date Added:
05/25/2018
How to Add Assignments in the MBA Learning Center
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Teacher Kim Guest demonstrates how to add assignments in the Canvas-based MBA Learning Center. To access the MBA Learning Center, visit https://mba.instructure.com

Subject:
Business and Information Technology
Career and Technical Education
Marketing, Management and Entrepreneurship
Material Type:
Teaching/Learning Strategy
Author:
MBA Research and Curriculum Center
Date Added:
05/08/2018
Ice Cream
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This is a unit for students to learn about Ice Cream. From the history to the making of ice cream to the marketing.

Subject:
Career and Technical Education
Material Type:
Activity/Lab
Date Added:
06/05/2018
Interpreting Business Policies - Lesson and Activity
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CC BY-NC
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This lesson introduces students to the concept of business policies, such as service policies, credit policies, price policies, etc. It will help them understand the importance of these policies, as well as how to explain them to customers. First, use the briefing (found in Task 1) to teach students about this concept. Then, ask your students to keep track of the policies they interpret for customers at their school-based enterprise or their jobs. Finally, lead the class in discussion of their findings. This briefing is one of many found in MBA Research Course Guides. To access these course guides, visit http://mbastatesconnection.mbaresearch.org.

Subject:
Career and Technical Education
Marketing, Management and Entrepreneurship
Material Type:
Lesson Plan
Author:
MBA Research and Curriculum Center
Date Added:
05/14/2018
Kaser, Sports & Entertainment Marketing Teacher Resources and Trial Online Access with MME Standards Correlation (Cengage)
Only Sharing Permitted
CC BY-ND
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Sports & Entertainment Marketing course FREE teacher resources and trial access to online course solution as well as a correlation to WI state standards.

Subject:
Marketing, Management and Entrepreneurship
Material Type:
Activity/Lab
Assessment
Curriculum Map
Homework/Assignment
Learning Task
Lesson Plan
Teaching/Learning Strategy
Textbook
Author:
Abigail Hess
Date Added:
07/31/2020
MASD Business & Marketing Education Pathways
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This document shows the Pathways Mukwonago Area School District has developed for Business and Marketing Education for the 2018-2019 school year.

Subject:
Business and Information Technology
Career and Technical Education
Marketing, Management and Entrepreneurship
Material Type:
Other
Author:
Mukwonago Area School District
Date Added:
02/14/2018
MBA Learning Center: Creating Courses with LAPs
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Phil Loaiza, IT Director for MBA Research, talks about how to create courses with LAP instructional modules in the Canvas-based MBA Learning Center. Access the MBA Learning Center here: https://mba.instructure.com/

Subject:
Business and Information Technology
Career and Technical Education
Material Type:
Teaching/Learning Strategy
Author:
MBA Research and Curriculum Center
Date Added:
05/08/2018
MBA Learning Center - How to Move LAPs to Secure Site
Restricted Use
Copyright Restricted
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Teacher Kim Guest demonstrates how to add move files from the MBA Learning Center to a secure site such as Google Classroom or Schoology. To access the MBA Learning Center, visit https://mba.instructure.com.

Subject:
Business and Information Technology
Career and Technical Education
Marketing, Management and Entrepreneurship
Material Type:
Teaching/Learning Strategy
Author:
MBA Research and Curriculum Center
Date Added:
05/08/2018
Major League Sports Executives
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Join Danny Rubin, founder of Rubin, and Scott Zumsteg (San Francisco Giants) and Richard Fedesco (Portland Trailblazers) for a conversation on the world of being a sports executive. This conversation covers the power of employability skills, a day in the life of professionals in the sports world, how to get your foot in the door with a sports franchise and much more. Students and teachers should also make use of the webinar worksheet at https://rubineducation.com/wp-content/uploads/2022/03/Rubin-Webinar-Worksheet-Q-and-A-about-Sports-Executives-April-2022.docx

Subject:
Career and Technical Education
Education
Marketing, Management and Entrepreneurship
Physical Education
Material Type:
Other
Author:
Danny Rubin
Date Added:
12/28/2022
Market Identification and Segmentation - Lesson and Ethical Case Study
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CC BY-NC
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This lesson teaches students about market identification and segmentation, with a focus on ethics. First, use the Discussion Guide (found in Task 1) to teach students about this concept. Then, use the ethical case study and response questions to assess their understanding. This activity allows students to understand target marketing and its implications. A full lesson module related to this concept can be found on the MBA Learning Center. Visit mba.instructure.com and search for "MP:003" in the Commons. 

Subject:
Business and Information Technology
Career and Technical Education
Marketing, Management and Entrepreneurship
Material Type:
Lesson Plan
Author:
MBA Research and Curriculum Center
Date Added:
05/15/2018
Marketing Management, Fall 2010
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15.810 Marketing Management is designed to serve as an introduction to the theory and practice of marketing. Students will improve their ability to develop effective marketing strategies and assess market opportunities, as well as design strategy implementation programs. In addition, students will have the opportunity to communicate and defend their recommendations and build upon the recommendations of their peers. We will explore the theory and applications of marketing concepts through a mix of cases, discussions, lectures, guest speakers, individual assignments, and group projects. We will draw materials from a variety of sources and settings including services, consumer and business-to-business products.

Subject:
Business and Information Technology
Career and Technical Education
Marketing, Management and Entrepreneurship
Material Type:
Full Course
Provider:
M.I.T.
Provider Set:
M.I.T. OpenCourseWare
Author:
Mizik, Natalie
Date Added:
01/01/2010
Marketing Presentation
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CC BY-NC-SA
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This lesson is based on observations of the marketing department at Reinhart Food Service. As a unit for Sports Literature class, students will complete a simulation to market and present a product using advertising techniques, digital media, writing and speaking skills. In groups of three to four students, each team with choose a product or aspect of a sport to market. Some examples include a new sporting goods store, online vendor, food product like a protein powder, drink or granola bar, themed restaurant, sports equipment. (Or use your imagination!) The product may be a one-of-a-kind-invention or an improvement on or variation of a current product. Students will learn advertising techniques, discuss morals in advertising, and practice their desktop publishing skills.

Marketing teams will consider their target audience and how they want to reach that audience. They will create an advertising plan and present their products, print, radio and television advertisements to the class.

Subject:
Career and Technical Education
English Language Arts
Marketing, Management and Entrepreneurship
Material Type:
Lesson Plan
Author:
Marcy Siolka
Date Added:
12/24/2018
Marketing Regional Career Pathway
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CC BY-NC-SA
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This brief video from the New North region gives an overview of the Marketing Pathway and the process students can use to access the pathway and its components.

Subject:
Career and Technical Education
Material Type:
Other
Author:
New North
CESA 7
Date Added:
10/19/2022
Marketing Strategy, Spring 2003
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CC BY-NC-SA
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Introduces tools from strategy and economics to look systematically at marketing strategy. Topics include how to find profit opportunities, how to create competitive advantage, and how to challenge competitive advantage. Taught as a mix of cases and lectures. The course is aimed at helping you look at the entire marketing mix in light of the strategy of the firm. It will be most helpful to students pursuing careers in which they need to look at the firm as a whole. Examples include consultants, investment analysts, entrepreneurs, and product managers. Objectives 1. Identify, evaluate, and develop marketing strategies. 2. Evaluate a firm's opportunities. 3. Anticipate competitive dynamics. 4. Evaluate the sustainability of competitive advantages.

Subject:
Business and Information Technology
Career and Technical Education
Marketing, Management and Entrepreneurship
Material Type:
Full Course
Provider:
M.I.T.
Provider Set:
M.I.T. OpenCourseWare
Author:
Wernerfelt, Birger
Date Added:
01/01/2003