I use these Ethical Dilemmas scenarios for roundtable discussions with my Marketing I students.

This lesson introduces students to factors affecting pricing decisions. First, use the briefing (found in Task 1) to teach students about this concept. Then, instruct students to imagine that they are business owners and that they must identify factors that will affect their pricing decisions. Finally, discuss responses as a class. This briefing is a part of the Principles of Entrepreneurship Course Guide. To download it, visit mbastatesconnection.mbaresearch.org and select "Course Guides" under "Curriculum and Instruction."

This lesson focuses on how food packages are designed and made. Students will learn three of the main functions of a food package. They will learn what is necessary of the design and materials of a package to keep food clean, protect or aid in the physical and chemical changes that can take place in a food, and identify a food appealingly. Then, in the associated activity, the students will have the opportunity to become packaging engineers by designing and building their own food package for a particular type of food.

This food truck project ties into the Hospitality & Tourism career cluster, as it focuses on business planning, marketing/advertising, menu planning, food costing, equipment sourcing, floor planning, packaging, cooking, and food presentation. Students who are considering entering into a hospitality or tourism career will greatly benefit from the skills and knowleged gained through this project, as well as from taking the courses in the Family & Consumer Sciences department. This project also provides students with opportunities to practice teamwork, cooperation, problem-solving skills, math skills, and creativity. This project provides a unique, hands-on learning experience that reinforces skills that will be useful in many different types of careers.

Global Entrepreneurship Lab: Asia-Pacific enables teams of students to work with the top management of global start-ups and gain experience in running, and consulting to, a new enterprise outside the United States. The focus is on start-ups operating in emerging markets throughout the world, with a special focus on the Asia-Pacific region. The course combines an internship in a growing firm with in-class discussions of the issues and policies that affect the climate for innovation and start-up success around the world.

Global Entrepreneurship Lab: Latin America, the Middle East, and Africa enables teams of students to work with the top management of global start-ups and gain experience in running, and consulting to, a new enterprise outside the United States. The focus is on start-ups operating in emerging markets throughout the world, with a special focus on Latin America, the Middle East, and Africa. The course combines an internship in a growing firm with in-class discussions of the issues and policies that affect the climate for innovation and start-up success around the world.

Students learn basic marketing concepts and use professional marketing techniques to compose an advertisement for a hybrid vehicle. In the process, they learn the principles of comparative analysis.

Entrepreneurship course FREE teacher resources and trial access to online course solution as well as a correlation to WI state MME & WCCTS standards.

This rubric includes three scenarios (one for the classroom, one for the workplace, and one for career-technical student organizations) that can be implemented to assess students' abilities to handle difficult customers in the workplace. It also includes a comprehensive rubric and instructions for using the rubric to assess student performance. A downloadable document containing the full set of activities, intructions, and rubrics can be found in the Resource Library. For more rubrics and other instructional tools, visit https://mbastatesconnection.mbaresearch.org/.

Teacher Kim Guest demonstrates how to add assignments in the Canvas-based MBA Learning Center. To access the MBA Learning Center, visit https://mba.instructure.com

This is a unit for students to learn about Ice Cream. From the history to the making of ice cream to the marketing.

Join Danny Rubin, founder of Rubin, and Amber Miller and Kelly Hill on what it's like to work as a professional influencer marketer. This conversation covers the the day-to-day life as an influencer, what it takes to create new content, how to work with brands and much more.

https://rubineducation.com/wp-content/uploads/2022/10/Rubin-Dream-Job-Webinar-Worksheet-Influencer-Marketer-October-2022.docx

This lesson introduces students to the concept of business policies, such as service policies, credit policies, price policies, etc. It will help them understand the importance of these policies, as well as how to explain them to customers. First, use the briefing (found in Task 1) to teach students about this concept. Then, ask your students to keep track of the policies they interpret for customers at their school-based enterprise or their jobs. Finally, lead the class in discussion of their findings. This briefing is one of many found in MBA Research Course Guides. To access these course guides, visit http://mbastatesconnection.mbaresearch.org.

Sports & Entertainment Marketing course FREE teacher resources and trial access to online course solution as well as a correlation to WI state standards.

This document shows the Pathways Mukwonago Area School District has developed for Business and Marketing Education for the 2018-2019 school year.

Phil Loaiza, IT Director for MBA Research, talks about how to create courses with LAP instructional modules in the Canvas-based MBA Learning Center. Access the MBA Learning Center here: https://mba.instructure.com/

Teacher Kim Guest demonstrates how to add move files from the MBA Learning Center to a secure site such as Google Classroom or Schoology. To access the MBA Learning Center, visit https://mba.instructure.com.

Join Danny Rubin, founder of Rubin, and Scott Zumsteg (San Francisco Giants) and Richard Fedesco (Portland Trailblazers) for a conversation on the world of being a sports executive. This conversation covers the power of employability skills, a day in the life of professionals in the sports world, how to get your foot in the door with a sports franchise and much more. Students and teachers should also make use of the webinar worksheet at https://rubineducation.com/wp-content/uploads/2022/03/Rubin-Webinar-Worksheet-Q-and-A-about-Sports-Executives-April-2022.docx

This lesson teaches students about market identification and segmentation, with a focus on ethics. First, use the Discussion Guide (found in Task 1) to teach students about this concept. Then, use the ethical case study and response questions to assess their understanding. This activity allows students to understand target marketing and its implications. A full lesson module related to this concept can be found on the MBA Learning Center. Visit mba.instructure.com and search for "MP:003" in the Commons.