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46f. A Consumer Economy
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The 1920s was a decade of increasing conveniences for the middle class. ...

The 1920s was a decade of increasing conveniences for the middle class. New products made household chores easier and led to more leisure time. Products previously too expensive became affordable. New forms of financing allowed every family to spend beyond their current means. Advertising capitalized on people's hopes and fears to sell more and more goods.

Subject:
Business and Information Technology
Marketing, Management and Entrepreneurship
U.S. History
Material Type:
Diagram/Illustration
Reading
Provider:
Independence Hall Association
Provider Set:
US History
Date Added:
01/31/2018
Advantages and Disadvantages of Various Advertising Mediums
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This article discusses several different types of advertising media. It explains the ...

This article discusses several different types of advertising media. It explains the advantages and disadvantages of each type. The high level of detail and up-to-date examples makes it a great resource for students.

Subject:
Career and Technical Education
Business and Information Technology
Marketing, Management and Entrepreneurship
Material Type:
Reading
Author:
Lyve Alexis Pleshette
Date Added:
05/18/2018
American Consumer Culture, Fall 2007
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This class examines how and why twentieth-century Americans came to define the ...

This class examines how and why twentieth-century Americans came to define the ‰ŰĎgood life‰Ű through consumption, leisure, and material abundance. We will explore how such things as department stores, nationally advertised brand-name goods, mass-produced cars, and suburbs transformed the American economy, society, and politics. The course is organized both thematically and chronologically. Each period deals with a new development in the history of consumer culture. Throughout we explore both celebrations and critiques of mass consumption and abundance.

Subject:
Marketing, Management and Entrepreneurship
Fine Arts
Economics
U.S. History
Material Type:
Full Course
Provider:
M.I.T.
Provider Set:
M.I.T. OpenCourseWare
Author:
Jacobs, Meg
Date Added:
01/01/2007
BEAR'S Tank (A Student Version of SHARK Tank)
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After an introduction to the hit show "Shark Tank," students will identify ...

After an introduction to the hit show "Shark Tank," students will identify an area of improvement for a product and attempt to sell their idea and/or prototype to potential (mock) buyers in the "Bear's Tank."

Subject:
Career and Technical Education
Marketing, Management and Entrepreneurship
Technology and Engineering
Art and Design
Media Arts
Information and Technology Literacy
Material Type:
Lesson Plan
Author:
Lynn Aprill
Date Added:
12/20/2017
BM&IT Quality Module: Engaging Instruction
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Welcome to one of 12 Business, Marketing and Information Technology QualityModules! The ...

Welcome to one of 12 Business, Marketing and Information Technology QualityModules! The purpose of these modules is to illustrate quality examples of each of the2018 ACTE Quality CTE Framework elements. Regardless if you are in a pre-serviceeducation program or an experienced educator, these modules will benefit your futureand business & marketing program.Engaging Instruction addresses instructional strategies within a student centered learning environment that support student attainment of relevant knowledge and skills. 

Subject:
Business and Information Technology
Marketing, Management and Entrepreneurship
Material Type:
Module
Author:
Michelle Volk
Date Added:
04/10/2020
BM&IT Quality Module: Work-based Learning
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Welcome to one of 12 Business, Marketing and Information Technology Quality Modules! ...

Welcome to one of 12 Business, Marketing and Information Technology Quality Modules! The purpose of these modules is to illustrate quality examples of each of the 2018 ACTE Quality CTE Framework elements. Regardless if you are in a pre-service education program or an experienced educator, these modules will benefit your future and business & marketing program11. Work-based Learning addresses the delivery of a continuum of work-based learning involving sustained, meaningful interactions with industry or community professionals that foster in-depth, firsthand engagement with the tasks required in a given career field. Experiences may be delivered in workplaces, in the community, at educational institutions and/or virtually, as appropriate, and include a range of activities such as workplace tours, job shadowing, school-based enterprises, internships and apprenticeships.

Subject:
Business and Information Technology
Marketing, Management and Entrepreneurship
Material Type:
Module
Author:
Haley Hesselberg
Date Added:
05/18/2020
Business & Marketing Sources for Research
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A resource for credible Business and related sources that can be given ...

A resource for credible Business and related sources that can be given to students who conducting research in the discipline. The hyper-doc lists a variety of sources with links to websites. It is a downloadable, pdf file.

Subject:
Career and Technical Education
Business and Information Technology
Material Type:
Homework/Assignment
Author:
Jane Strong
Date Added:
03/20/2018
Communicating With Data, Summer 2003
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CC BY-NC-SA
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Introduces students to the basic tools in using data to make informed ...

Introduces students to the basic tools in using data to make informed management decisions. Covers introductory probability, decision analysis, basic statistics, regression, simulation, and linear and nonlinear optimization. Computer spreadsheet exercises and examples drawn from marketing, finance, operations management, and other management functions. Restricted to Sloan Fellows.

Subject:
Business and Information Technology
Marketing, Management and Entrepreneurship
Statistics and Probability
Material Type:
Full Course
Provider:
M.I.T.
Provider Set:
M.I.T. OpenCourseWare
Author:
Carroll, John S.
Date Added:
01/01/2003
Demonstrating Negotiation Skills - Rubric with Activities
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This rubric includes three scenarios (one for the classroom, one for the workplace, ...

This rubric includes three scenarios (one for the classroom, one for the workplace, and one for career-technical student organizations) that can be implemented to assess students' abilities to demonstrate negotiation skills. It also includes a comprehensive rubric and instructions for using the rubric to assess student performance. A downloadable document containing the full set of activities, intructions, and rubrics can be found in the Resource Library. For more rubrics and other instructional tools, visit https://mbastatesconnection.mbaresearch.org/.

Subject:
Career and Technical Education
Business and Information Technology
Marketing, Management and Entrepreneurship
Material Type:
Lesson Plan
Author:
MBA Research and Curriculum Center
Date Added:
05/25/2018
Email Writing Activity for Sales Training -- How to Introduce Yourself to a Prospective Client for the First Time
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The activity will drive home the powerful idea of “give before you ...

The activity will drive home the powerful idea of “give before you get.” It’s also a perfect opportunity to have participants use the internet to research a company they plan to contact for sales purposes.Learning outcome: If participants want people to take an interest in their company, then participants must first show interest in the company they contact.----Special note: you have a sample pack activity that accompanies Danny Rubin's book, Wait, How Do I Write This Email?, a collection of 100+ templates for networking, the job search and LinkedIn.Each book features 40+ additional classroom activities on more in-demand topics, including:Email etiquetteNetworkingInternship/job search emailsResumeLinkedInPhone etiquetteSee the 100+ activities from the Rubin Education online curriculum (covers employability, business promotion and leadership)If you'd like to explore the additional material and learn about pricing, please fill out this short contact form and a Rubin Education learning specialist will follow up with you.

Subject:
Agriculture, Food and Natural Resources
Business and Information Technology
Family and Consumer Sciences
Health Science
Marketing, Management and Entrepreneurship
Technology and Engineering
Composition and Rhetoric
Material Type:
Lesson Plan
Author:
Danny Rubin
Date Added:
06/20/2018
Engineering Ethics
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Students analyze an assortment of popular inventions to determine whom they are ...

Students analyze an assortment of popular inventions to determine whom they are intended to benefit, who has access to them, who might be harmed by them, and who is profiting by them. Then they re-imagine the devices in a way that they believe would do more good for humanity. During the first 90-minute class period, they evaluate and discuss designs in small groups and as a class, examining their decision-making criteria. Collectively, they decide upon a definition of "ethical" that they use going forward. During the second period, students apply their new point-of-view to redesign popular inventions (on paper) and persuasively present them to the class, explaining how they meet the class standards for ethical designs. Two PowerPoint® presentations, a worksheet and grading rubric are provided.

Subject:
Career and Technical Education
Material Type:
Activity/Lab
Provider:
TeachEngineering
Provider Set:
TeachEngineering
Author:
Alex Mejia
Amy A. Wilson
Christina Sias
NSF DRK-12 Project, College of Engineering, Utah State University
Date Added:
10/13/2017
Entrepreneurial Marketing, Spring 2002
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The primary objective is to teach students to do rigorous, explicit, customer-based ...

The primary objective is to teach students to do rigorous, explicit, customer-based marketing analysis which is most appropriate for new ventures. Explicit analysis of customers and potential customers, using available data, together with explicit and sensible additional assumptions about customer needs and behavior. Additional course objectives are to teach students about: (a) ways to implement marketing strategies when resources are very limited, and (b) common deficiencies in marketing by entrepreneurial organizations. From course home page: Course Description Educational Objective This course clarifies key marketing concepts, methods, and strategic issues relevant for start-up and early-stage entrepreneurs. At this course, there are two major questions: Marketing Question: What and how am I selling to whom? New Venture Question: How do I best leverage my limited marketing recourses? Specifically, this course is designed to give students a broad and deep understanding of such topics as: What are major strategic constraints and issues confronted by entrepreneurs today? How can one identify and evaluate marketing opportunities? How do entrepreneurs achieve competitive advantages given limited marketing resources? What major marketing/sales tools are most useful in an entrepreneurial setting? Because there is no universal marketing solution applicable to all entrepreneurial ventures, this course is designed to help students develop a flexible way of thinking about marketing problems in general. Career Focus This course is aimed at students who plan to start a new venture or take a job as a marketing professional in an early-stage business.

Subject:
Business and Information Technology
Marketing, Management and Entrepreneurship
Material Type:
Full Course
Provider:
M.I.T.
Provider Set:
M.I.T. OpenCourseWare
Author:
Kim, Jin Gyo
Date Added:
01/01/2002
Factors Affecting Pricing Decisions - Lesson and Activity
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This lesson introduces students to factors affecting pricing decisions. First, use the ...

This lesson introduces students to factors affecting pricing decisions. First, use the briefing (found in Task 1) to teach students about this concept. Then, instruct students to imagine that they are business owners and that they must identify factors that will affect their pricing decisions. Finally, discuss responses as a class. This briefing is a part of the Principles of Entrepreneurship Course Guide. To download it, visit mbastatesconnection.mbaresearch.org and select "Course Guides" under "Curriculum and Instruction."

Subject:
Career and Technical Education
Business and Information Technology
Marketing, Management and Entrepreneurship
Material Type:
Lesson Plan
Author:
MBA Research and Curriculum Center
Date Added:
05/14/2018
Food Packaging
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This lesson focuses on how food packages are designed and made. Students ...

This lesson focuses on how food packages are designed and made. Students will learn three of the main functions of a food package. They will learn what is necessary of the design and materials of a package to keep food clean, protect or aid in the physical and chemical changes that can take place in a food, and identify a food appealingly. Then, in the associated activity, the students will have the opportunity to become packaging engineers by designing and building their own food package for a particular type of food.

Subject:
Technology and Engineering
Art and Design
Material Type:
Activity/Lab
Lesson Plan
Provider:
TeachEngineering
Provider Set:
TeachEngineering NGSS Aligned Resources
Author:
Chloe Mawer
Engineering K-PhD Program,
Date Added:
09/18/2014
Global Entrepreneurship Lab: Asia-Pacific, Fall 2010
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Global Entrepreneurship Lab: Asia-Pacific enables teams of students to work with the ...

Global Entrepreneurship Lab: Asia-Pacific enables teams of students to work with the top management of global start-ups and gain experience in running, and consulting to, a new enterprise outside the United States. The focus is on start-ups operating in emerging markets throughout the world, with a special focus on the Asia-Pacific region. The course combines an internship in a growing firm with in-class discussions of the issues and policies that affect the climate for innovation and start-up success around the world.

Subject:
Business and Information Technology
Marketing, Management and Entrepreneurship
Material Type:
Full Course
Provider:
M.I.T.
Provider Set:
M.I.T. OpenCourseWare
Author:
Huang, Yasheng
Jester, Michellana
Johnson, Simon
Date Added:
01/01/2011
Global Entrepreneurship Lab: Latin America, the Middle East, and Africa, Fall 2010
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Global Entrepreneurship Lab: Latin America, the Middle East, and Africa enables teams ...

Global Entrepreneurship Lab: Latin America, the Middle East, and Africa enables teams of students to work with the top management of global start-ups and gain experience in running, and consulting to, a new enterprise outside the United States. The focus is on start-ups operating in emerging markets throughout the world, with a special focus on Latin America, the Middle East, and Africa. The course combines an internship in a growing firm with in-class discussions of the issues and policies that affect the climate for innovation and start-up success around the world.

Subject:
Business and Information Technology
Marketing, Management and Entrepreneurship
Economics
Material Type:
Full Course
Provider:
M.I.T.
Provider Set:
M.I.T. OpenCourseWare
Author:
Huang, Yasheng
Jester, Michellana
Johnson, Simon
Date Added:
01/01/2011
Green Marketing
Read the Fine Print
Educational Use
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Students learn basic marketing concepts and use professional marketing techniques to compose ...

Students learn basic marketing concepts and use professional marketing techniques to compose an advertisement for a hybrid vehicle. In the process, they learn the principles of comparative analysis.

Subject:
Education
Material Type:
Activity/Lab
Provider:
TeachEngineering
Provider Set:
TeachEngineering
Author:
Denise W. Carlson
Integrated Teaching and Learning Program,
Jane Evenson
Mindy Schaefer Zarske
Date Added:
10/14/2015
Handling Difficult Customers - Rubric with Activities
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This rubric includes three scenarios (one for the classroom, one for the workplace, ...

This rubric includes three scenarios (one for the classroom, one for the workplace, and one for career-technical student organizations) that can be implemented to assess students' abilities to handle difficult customers in the workplace. It also includes a comprehensive rubric and instructions for using the rubric to assess student performance. A downloadable document containing the full set of activities, intructions, and rubrics can be found in the Resource Library. For more rubrics and other instructional tools, visit https://mbastatesconnection.mbaresearch.org/.

Subject:
Career and Technical Education
Business and Information Technology
Marketing, Management and Entrepreneurship
Material Type:
Lesson Plan
Author:
MBA Research and Curriculum Center
Date Added:
05/25/2018
How to Add Assignments in the MBA Learning Center
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Teacher Kim Guest demonstrates how to add assignments in the Canvas-based MBA ...

Teacher Kim Guest demonstrates how to add assignments in the Canvas-based MBA Learning Center. To access the MBA Learning Center, visit https://mba.instructure.com

Subject:
Career and Technical Education
Business and Information Technology
Marketing, Management and Entrepreneurship
Material Type:
Teaching/Learning Strategy
Author:
MBA Research and Curriculum Center
Date Added:
05/08/2018
Indeed.com
Restricted Use
Copyright Restricted
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Indeed is advertised as the world's #1 job site, with over 180 ...

Indeed is advertised as the world's #1 job site, with over 180 million unique visitors every month from over 50 different countries. Indeed  claims it has become the catalyst for putting the world to work and is intensely passionate about delivering the right fit . Indeed helps match job seekers and opportunities.
This is a great resource for a careers/marketing class to obtain a pulse for the local job market.  It is a real world application in which students can match their skills to potential job openings.  They can evaluate their portfolio and come up with an action plan to improve areas of need.

Subject:
Career and Technical Education
Family and Consumer Sciences
Marketing, Management and Entrepreneurship
Material Type:
Interactive
Primary Source
Self Assessment
Provider:
Recruit Holdings Co., Ltd
Date Added:
04/28/2016
Interpreting Business Policies - Lesson and Activity
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This lesson introduces students to the concept of business policies, such as ...

This lesson introduces students to the concept of business policies, such as service policies, credit policies, price policies, etc. It will help them understand the importance of these policies, as well as how to explain them to customers. First, use the briefing (found in Task 1) to teach students about this concept. Then, ask your students to keep track of the policies they interpret for customers at their school-based enterprise or their jobs. Finally, lead the class in discussion of their findings. This briefing is one of many found in MBA Research Course Guides. To access these course guides, visit http://mbastatesconnection.mbaresearch.org.

Subject:
Career and Technical Education
Marketing, Management and Entrepreneurship
Material Type:
Lesson Plan
Author:
MBA Research and Curriculum Center
Date Added:
05/14/2018
MBA Learning Center: Creating Courses with LAPs
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Phil Loaiza, IT Director for MBA Research, talks about how to create ...

Phil Loaiza, IT Director for MBA Research, talks about how to create courses with LAP instructional modules in the Canvas-based MBA Learning Center. Access the MBA Learning Center here: https://mba.instructure.com/

Subject:
Business and Information Technology
Material Type:
Teaching/Learning Strategy
Author:
MBA Research and Curriculum Center
Date Added:
05/08/2018
MBA Learning Center - How to Move LAPs to Secure Site
Restricted Use
Copyright Restricted
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Teacher Kim Guest demonstrates how to add move files from the MBA ...

Teacher Kim Guest demonstrates how to add move files from the MBA Learning Center to a secure site such as Google Classroom or Schoology. To access the MBA Learning Center, visit https://mba.instructure.com.

Subject:
Career and Technical Education
Business and Information Technology
Marketing, Management and Entrepreneurship
Material Type:
Teaching/Learning Strategy
Author:
MBA Research and Curriculum Center
Date Added:
05/08/2018
Market Identification and Segmentation - Lesson and Ethical Case Study
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This lesson teaches students about market identification and segmentation, with a focus ...

This lesson teaches students about market identification and segmentation, with a focus on ethics. First, use the Discussion Guide (found in Task 1) to teach students about this concept. Then, use the ethical case study and response questions to assess their understanding. This activity allows students to understand target marketing and its implications. A full lesson module related to this concept can be found on the MBA Learning Center. Visit mba.instructure.com and search for "MP:003" in the Commons. 

Subject:
Career and Technical Education
Business and Information Technology
Marketing, Management and Entrepreneurship
Material Type:
Lesson Plan
Author:
MBA Research and Curriculum Center
Date Added:
05/15/2018
Marketing Management, Fall 2010
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CC BY-NC-SA
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15.810 Marketing Management is designed to serve as an introduction to the ...

15.810 Marketing Management is designed to serve as an introduction to the theory and practice of marketing. Students will improve their ability to develop effective marketing strategies and assess market opportunities, as well as design strategy implementation programs. In addition, students will have the opportunity to communicate and defend their recommendations and build upon the recommendations of their peers. We will explore the theory and applications of marketing concepts through a mix of cases, discussions, lectures, guest speakers, individual assignments, and group projects. We will draw materials from a variety of sources and settings including services, consumer and business-to-business products.

Subject:
Business and Information Technology
Marketing, Management and Entrepreneurship
Material Type:
Full Course
Provider:
M.I.T.
Provider Set:
M.I.T. OpenCourseWare
Author:
Mizik, Natalie
Date Added:
01/01/2010
Marketing Presentation
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CC BY-NC-SA
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This lesson is based on observations of the marketing department at Reinhart ...

This lesson is based on observations of the marketing department at Reinhart Food Service. As a unit for Sports Literature class, students will complete a simulation to market and present a product using advertising techniques, digital media, writing and speaking skills. In groups of three to four students, each team with choose a product or aspect of a sport to market. Some examples include a new sporting goods store, online vendor, food product like a protein powder, drink or granola bar, themed restaurant, sports equipment. (Or use your imagination!) The product may be a one-of-a-kind-invention or an improvement on or variation of a current product. Students will learn advertising techniques, discuss morals in advertising, and practice their desktop publishing skills.

Marketing teams will consider their target audience and how they want to reach that audience. They will create an advertising plan and present their products, print, radio and television advertisements to the class.

Subject:
Career and Technical Education
Marketing, Management and Entrepreneurship
English Language Arts
Material Type:
Lesson Plan
Author:
Marcy Siolka
Date Added:
12/24/2018
Marketing Strategy, Spring 2003
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CC BY-NC-SA
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Introduces tools from strategy and economics to look systematically at marketing strategy. ...

Introduces tools from strategy and economics to look systematically at marketing strategy. Topics include how to find profit opportunities, how to create competitive advantage, and how to challenge competitive advantage. Taught as a mix of cases and lectures. The course is aimed at helping you look at the entire marketing mix in light of the strategy of the firm. It will be most helpful to students pursuing careers in which they need to look at the firm as a whole. Examples include consultants, investment analysts, entrepreneurs, and product managers. Objectives 1. Identify, evaluate, and develop marketing strategies. 2. Evaluate a firm's opportunities. 3. Anticipate competitive dynamics. 4. Evaluate the sustainability of competitive advantages.

Subject:
Business and Information Technology
Marketing, Management and Entrepreneurship
Material Type:
Full Course
Provider:
M.I.T.
Provider Set:
M.I.T. OpenCourseWare
Author:
Wernerfelt, Birger
Date Added:
01/01/2003
Media Awareness: Helping a Product Cross the Finish Line
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Students will complete their advertisements, adding in details (such as color and ...

Students will complete their advertisements, adding in details (such as color and symbols) and background/foreground space on the picture plane.

Subject:
Business and Information Technology
Marketing, Management and Entrepreneurship
Fine Arts
Material Type:
Lesson Plan
Reading
Teaching/Learning Strategy
Provider:
Kennedy Center ARTSEDGE
Provider Set:
ARTSEDGE
Author:
Tonya Abari
Date Added:
10/10/2010
Media Awareness: Key Concepts in Advertising
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In this second of three lessons, students will continue their exploration of ...

In this second of three lessons, students will continue their exploration of concepts in advertising.

Subject:
Business and Information Technology
Marketing, Management and Entrepreneurship
Fine Arts
Material Type:
Lesson Plan
Reading
Teaching/Learning Strategy
Provider:
Kennedy Center ARTSEDGE
Provider Set:
ARTSEDGE
Author:
Helen Robertson
Date Added:
10/10/2010
Media Awareness: The Basics of Advertising
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In the first of these three lessons, students will develop a general ...

In the first of these three lessons, students will develop a general understanding of marketing and its influence.

Subject:
Business and Information Technology
Marketing, Management and Entrepreneurship
Fine Arts
Material Type:
Lesson Plan
Reading
Teaching/Learning Strategy
Provider:
Kennedy Center ARTSEDGE
Provider Set:
ARTSEDGE
Author:
Tonya Abari
Date Added:
10/10/2010
My Disney is Way Better
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CC BY-NC
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Divide the class into six equal(ish) groups. Each group randomly is assigned ...

Divide the class into six equal(ish) groups. Each group randomly is assigned one of the six Disney Theme Parks around the world. They will develop a presentation/infomercial as to why people should visit their park. They will also create a one page magazine ad for their park. In addition, they will develop a Top Ten list of what else families might do in that city other than the Disney park.

Subject:
Career and Technical Education
Business and Information Technology
Material Type:
Formative Assessment
Author:
Jan Imhoff
Date Added:
08/02/2019
Now Go Lead, Student Leadership Lessons
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CC BY-NC-ND
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Make the Lead4Change Student Leadership Program the best new idea for your ...

Make the Lead4Change Student Leadership Program the best new idea for your school this year!  Leadership + Service = Measurable Change.  FREE lessons and amazing outcomes. Students lead, lives are changed.  Get started today with ready-to-use lessons, resources and more at Lead4Change.orgTry Lesson One now!  To access the rest, register at www.lead4change.org/join.    In the meantime, check out the 1-minute video  What is Lead4Change?

Subject:
Family and Consumer Sciences
Marketing, Management and Entrepreneurship
Character Education
School Counseling
Speaking and Listening
Material Type:
Lesson Plan
Author:
Julie Bealke
Date Added:
08/29/2018