Marketing course FREE teacher resources and trial access to online course solution as well as a correlation to WI state standards (MME & WCCTS).

Two instructors, Jenny Parker and Mabel Gehrett, developed the new Business Concepts course to be used in the Business Division at Western Technical College in La Crosse, Wisconsin. This foundational course is designed to help new students learn more about each individual program in business so they can fully commit to their selected program as they get started.

This course explores functions, components, activities, and career paths in key business areas including management, human resources, sales and marketing, and accounting. Business Concepts will expose these new students to the possibilities in business so they can make the best decision for themselves early on, and switch programs, if necessary, without adding time to their educational plan.

The activity will drive home the powerful idea of “give before you get.” It’s also a perfect opportunity to have participants use the internet to research a company they plan to contact for sales purposes.Learning outcome: If participants want people to take an interest in their company, then participants must first show interest in the company they contact.----Special note: you have a sample pack activity that accompanies Danny Rubin's book, Wait, How Do I Write This Email?, a collection of 100+ templates for networking, the job search and LinkedIn.Each book features 40+ additional classroom activities on more in-demand topics, including:Email etiquetteNetworkingInternship/job search emailsResumeLinkedInPhone etiquetteSee the 100+ activities from the Rubin Education online curriculum (covers employability, business promotion and leadership)If you'd like to explore the additional material and learn about pricing, please fill out this short contact form and a Rubin Education learning specialist will follow up with you.

Standards (Wisconsin):•     B&IT or MM&E Standards•     Wisconsin CTE-Common CoreMK1.d.14.h: Demonstrate the steps  involved in the personal selling  process. MK1.e.7.h: Identify ways business  can positive customer relationshipsContent Learning Objectives:1.      TSW will list the steps of the sales process2.      TSW will develop the steps of the sales process to match a product of their choice3.      TSW choose a product to represent to a potential seller Language Demands:Identify the language function of this lesson’s central focus and the associated vocabulary, symbols and syntax or discourse.1.    Vocabulary- The steps of the sales process: introduction, questioning, presentation, etc.2.    Discourse- The oral process of building a relationship with someone and matching their needs to a product/service

Overview:
People are products. Therefore, it is to your benefit to think about what you want to achieve in this lifetime. Do you want a college education? Do you want to get married? Do you want to have children? Do you want to stay in Wisconsin Rapids? Do you want to be famous, rich, giving, happy, etc…? What kind of career will you have? What are some dreams for your future? One way of setting goals and achieving them is to have them written down or to analyze those who have had the greatest impact on your life.

Assignment:
Students are to write a one page tribute about themselves or someone important to them. A tribute is a speech or writing in commendation of the character or services of a person.

This briefing introduces students to the concept of the selling process and its phases. It walks through the steps in the selling process. First, use the briefing (found in Task 1) to teach students about this concept. Then, each student should observe a sales presentation in which the salesperson used a selling process. Given a list of the components of the selling process, students should identify what was said or took place during the presentation that constituted each phase of the selling process and discuss the responses with the class. This lesson is a part of the Marketing Principles Course Guide. To download it, visit mbastatesconnection.mbaresearch.org and select "Course Guides" under "Curriculum and Instruction."

Your company website needs to come to life and teach site visitors about your products and the people behind them. In the following activity, you and your team will construct an “About Us” web page so anyone who visits the site will come away impressed.Learning outcome: Students will understand the value of an "About Us" web page and how to write about their business properly.----Special note: you have a sample pack activity that accompanies Danny Rubin's book, Wait, How Do I Write This Email?, a collection of 100+ templates for networking, the job search and LinkedIn.Each book features 40+ additional classroom activities on more in-demand topics, including:Email etiquetteNetworkingInternship/job search emailsResumeLinkedInPhone etiquetteSee the 100+ activities from the Rubin Education online curriculum (covers employability, business promotion and leadership)If you'd like to explore the additional material and learn about pricing, please fill out this short contact form and a Rubin Education learning specialist will follow up with you.