The 1920s was a decade of increasing conveniences for the middle class. New products made household chores easier and led to more leisure time. Products previously too expensive became affordable. New forms of financing allowed every family to spend beyond their current means. Advertising capitalized on people's hopes and fears to sell more and more goods.
This class examines how and why twentieth-century Americans came to define the ŰĎgood lifeŰ through consumption, leisure, and material abundance. We will explore how such things as department stores, nationally advertised brand-name goods, mass-produced cars, and suburbs transformed the American economy, society, and politics. The course is organized both thematically and chronologically. Each period deals with a new development in the history of consumer culture. Throughout we explore both celebrations and critiques of mass consumption and abundance.
Marketing course FREE teacher resources and trial access to online course solution as well as a correlation to WI state standards (MME & WCCTS).
A resource for credible Business and related sources that can be given to students who conducting research in the discipline. The hyper-doc lists a variety of sources with links to websites. It is a downloadable, pdf file.
What is the good life, and can you shop there? Would you want that life if you couldn't? Has shopping replaced working as the activity that gives the most meaning to our lives? The theme for this Expository Writing class is Consumer Culture. The class will explore what it means to belong to a consumer society "to think of ourselves", as Douglas Rushkoff puts it, less as citizens than as consumers. Readings will serve both as examples of effective writing techniques and as springboards for discussion. We'll read essays that explore a variety of cultural meanings of shopping and that analyze the way advertising works. We will also read essays that critique consumer culture from several perspectives, including those of psychology, gender, art, environmentalism and ethics. Readings and essay assignments will invite you to reflect on personal, familial and cultural meanings of shopping; to analyze advertisements; and to join in conversation with critics of consumer culture and offer your own critiques.
This course explores the theory behind and evidence on regulatory, tax, and other government responses to problems of market failure. Special emphasis is given to developing and implementing tools to evaluate environmental policies. Other topics include cost-benefit analysis, measurement of the benefits of non-market goods and costs of regulations, and the evaluation of the impact of regulations in areas such as financial markets, workplace health and safety, consumer product safety, and other contexts.
Urban governance comprises the various forces, institutions, and movements that guide economic and physical development, the distribution of resources, social interactions, and other aspects of daily life in urban areas. This course examines governance from legal, political, social, and economic perspectives. In addition, we will discuss how these structures constrain collective decision making about particular urban issues (immigration, educationŰ_). Assignments will be nightly readings and a short paper relating an urban issue to the frameworks outlined in the class.
Students learn basic marketing concepts and use professional marketing techniques to compose an advertisement for a hybrid vehicle. In the process, they learn the principles of comparative analysis.
This lesson is based on observations of the marketing department at Reinhart Food Service. As a unit for Sports Literature class, students will complete a simulation to market and present a product using advertising techniques, digital media, writing and speaking skills. In groups of three to four students, each team with choose a product or aspect of a sport to market. Some examples include a new sporting goods store, online vendor, food product like a protein powder, drink or granola bar, themed restaurant, sports equipment. (Or use your imagination!) The product may be a one-of-a-kind-invention or an improvement on or variation of a current product. Students will learn advertising techniques, discuss morals in advertising, and practice their desktop publishing skills.
Marketing teams will consider their target audience and how they want to reach that audience. They will create an advertising plan and present their products, print, radio and television advertisements to the class.
Students will learn persuasive techniques used in advertising, specifically, pathos or emotion, logos or logic, and ethos or credibility/character. They will use this knowledge to analyze advertising in a variety of sources: print, television, and Web-based advertising. Students will also explore the concepts of demographics and marketing for a specific audience. The lesson will culminate in the production of an advertisement in one of several various forms of media, intended for a specific demographic.
Students analyze propaganda techniques used in pieces of literature and political advertisements. They then look for propaganda in other media, such as print ads and commercials.
Innovation in expression -- as realized in media, tangible objects, and performance, and more -- generates new questions and new potentials for human engagement. When and how does expression engage us deeply? While "deep engagement" seems fundamental to the human psyche, it is hard to define, difficult to reliably design for, and hard to critically measure or assess. Are there principles we can articulate? Are there evaluation metrics we can use to insure quality of experience? Many personal stories confirm the hypothesis that once we experience deep engagement, it is a state we long for, remember, and want to repeat. We need to better understand these principles and innovate methods that can insure higher-quality products (artifacts, experiences, environments, performances, etc.) that appeal to a broad audience and that have lasting value over the long term.
The purpose of this course is to: Introduce you to key marketing ideas and phenomena. Develop your skills in marketing analysis and planning. Provide you with a forum (both written and oral) for presenting and defending your own recommendations and critically examining and discussing those of others.Emphasis is on theory and practice that draws on market research, competitive analysis, and marketing science.