Students will learn persuasive techniques used in advertising, specifically, pathos or emotion, logos or logic, and ethos or credibility/character. They will use this knowledge to analyze advertising in a variety of sources: print, television, and Web-based advertising. Students will also explore the concepts of demographics and marketing for a specific audience. The lesson will culminate in the production of an advertisement in one of several various forms of media, intended for a specific demographic.

This is a lesson for tropical rainforests that fits best for third- through fifth-grade students. There are multiple reading and writing strategies implemented within the lesson. Throughout the lessons, there will be opportunities to build upon prior knowledge, write, draw, and listen to sound effects of the rainforest. Students will use graphic organizers and websites to aid in the understanding and learning of rainforests. There are also extension lessons for students to create a list of questions in small groups to research. Throughout these lessons the students will be exposed to multiple media sources. 

This lesson uses the book Thunder Rose by Jerdine Nolen to reinforce the common elements, or text structure, of tall tales. As the text is read aloud, students examine the elements of the book that are characteristic of tall tales. Then using what they've learned over the course of the unit and lesson, they write tall tales of their own.