Click on this resource to find lesson plans and web resources aligned to the Marketing Career Cluster. Be sure to think outside the box--many careers can be found in multiple career clusters and many career clusters can be taught as part of the curricula in multiple middle and high school classes! Disciplinary Literacy resources are included because reading, writing, speaking, and listening in this content area are critical skills for students to master if they are pursuing careers in this content area.

15.810 Marketing Management is designed to serve as an introduction to the theory and practice of marketing. Students will improve their ability to develop effective marketing strategies and assess market opportunities, as well as design strategy implementation programs. In addition, students will have the opportunity to communicate and defend their recommendations and build upon the recommendations of their peers. We will explore the theory and applications of marketing concepts through a mix of cases, discussions, lectures, guest speakers, individual assignments, and group projects. We will draw materials from a variety of sources and settings including services, consumer and business-to-business products.

This lesson is based on observations of the marketing department at Reinhart Food Service. As a unit for Sports Literature class, students will complete a simulation to market and present a product using advertising techniques, digital media, writing and speaking skills. In groups of three to four students, each team with choose a product or aspect of a sport to market. Some examples include a new sporting goods store, online vendor, food product like a protein powder, drink or granola bar, themed restaurant, sports equipment. (Or use your imagination!) The product may be a one-of-a-kind-invention or an improvement on or variation of a current product. Students will learn advertising techniques, discuss morals in advertising, and practice their desktop publishing skills.

Marketing teams will consider their target audience and how they want to reach that audience. They will create an advertising plan and present their products, print, radio and television advertisements to the class.

This brief video from the New North region gives an overview of the Marketing Pathway and the process students can use to access the pathway and its components.

Introduces tools from strategy and economics to look systematically at marketing strategy. Topics include how to find profit opportunities, how to create competitive advantage, and how to challenge competitive advantage. Taught as a mix of cases and lectures. The course is aimed at helping you look at the entire marketing mix in light of the strategy of the firm. It will be most helpful to students pursuing careers in which they need to look at the firm as a whole. Examples include consultants, investment analysts, entrepreneurs, and product managers. Objectives 1. Identify, evaluate, and develop marketing strategies. 2. Evaluate a firm's opportunities. 3. Anticipate competitive dynamics. 4. Evaluate the sustainability of competitive advantages.

This unit goes through the different kinds of propaganda and way that companies try to Market their products to consumers

The focus of this study is to study the brand identity of the Menomonie High School Field House. Once an analysis can take place of how the community and other stakeholders view the MHS Field House, a better idea of effective marketing practices can be presented. In order to participate in this study, stakeholders will be asked to complete an anonymous survey. The survey will include basic participant information, such as gender, and age groups. The survey will also consist of multiple-choice questions relating to their views, experience, and suggestions for the MHS Field House. Data collected from this survey will determine what areas of the MHS Field House should be focused on in the upcoming years and will help identify the best ways to market the facilities and other offerings.

With the purpose of assisting Wisconsin middle and high school students to better understand the various aspects of Academic and Career Planning, CESA 10 has reached out to past graduates. Young professionals will share information about their chosen occupation, as well as career-related experiences during high school that were beneficial in discovering their own ACP journey.

Divide the class into six equal(ish) groups. Each group randomly is assigned one of the six Disney Theme Parks around the world. They will develop a presentation/infomercial as to why people should visit their park. They will also create a one page magazine ad for their park. In addition, they will develop a Top Ten list of what else families might do in that city other than the Disney park.

Make the Lead4Change Student Leadership Program the best new idea for your school this year!  Leadership + Service = Measurable Change.  FREE lessons and amazing outcomes. Students lead, lives are changed.  Get started today with ready-to-use lessons, resources and more at Lead4Change.orgTry Lesson One now!  To access the rest, register at www.lead4change.org/join.    In the meantime, check out the 1-minute video  What is Lead4Change?

Introduces students to the theory, algorithms, and applications of optimization. The optimization methodologies include linear programming, network optimization, dynamic programming, integer programming, non-linear programming, and heuristics. Applications to logistics, manufacturing, transportation, E-commerce, project management, and finance.

Student groups are challenged to create food packages for specific foods. They focus on three components in the design of their food packages; the packages must keep the food clean, protect or aid in the physical and chemical changes that can take place in the food, and present the food appealingly. They design their packaging to meet these requirements.

The role of packaging in marketing has become quite significant as it is one of the ways companies can get consumers to notice products. This lesson walks through many key points of packaging products within a branding context.

This lesson teaches students about the promotional mix. First, use the Discussion Guide (found in Task 1) to teach students about this concept. Then, use the activity to assess their understanding. This activity allows students to research and evaluate the promotion mix of real companies, making the concept more relevant and engaging. A full lesson module related to this concept can be found on the MBA Learning Center. Visit mba.instructure.com and search for "PR:003" in the Commons. 

Covers modern tools and methods for product design and development. The cornerstone is a project in which teams of management, engineering, and industrial design students conceive, design, and prototype a physical product. Class sessions employ cases and hands-on exercises to reinforce the key ideas. Topics include: product planning, identifying customer needs, concept generation, product architecture, industrial design, concept design, and design-for-manufacturing.

Join Danny Rubin, founder of Rubin, and Maddie Redmond (Dallas Cowboys) and Brett Raisman (NY Islanders) to explore the world of working in sports. Students and teachers should also make use of the webinar worksheet at https://rubineducation.com/wp-content/uploads/2021/08/Rubin-Webinar-Worksheet-Q-and-A-about-Sports-Careers-September-2021.docx

Join Danny Rubin, founder of Rubin, and as he talks with Lety Pena, a real estate agent, and Colby Raymond, a mortgage lender, about the business of buying and selling houses.

Students and teachers should also make use of the webinar worksheet at https://rubineducation.com/wp-content/uploads/2021/04/Rubin-Webinar-Worksheet-Q-and-A-about-Real-Estate.docx

Workshop explores the integration of economic development and physical planning interventions to revitalize urban commercial districts. Covers: an overview of the causes of urban business district decline, revitalization challenges, and the strategies to address them; the planning tools used to understand and assess urban Main Streets from both physical design and economic development perspectives; and the policies, interventions, and investments used to foster urban commercial revitalization. Students apply the theories, tools and interventions discussed in class to preparing a formal neighborhood commercial revitalization plan for a client business district.

Lesson Objective: At the completion of this lesson, students will understand the meaning of scarcity and opportunity cost. Students will explain how scarcity and opportunity cost affects decisions made by households, businesses, and governments. Supplies NeededStudent Handout 1The Cost of Your Future (1 per student) (found in Task 3)Student Handout 2Scarcity and Opportunity Cost Quiz (1 per student) (found in Task 7)Student Handout Answer Key 2Scarcity and Opportunity Cost Quiz (found in "Resource Library")Teacher Resource 1Dingell hosts community round table on higher education (found in "Resouce Library")Video 1Gangnam Style (4:12) (found in Task 1)Video 2EconEdLink Opportunity Cost (found in Task 2)Video 3Four Years to Broke: The Real Cost of College (6:06) (found in Task 4)Video 4Production Possibilities Curve- Econ 1.1 (found in Task 5)  References “Dingell Hosts Community Round Table on Higher Education.” The Michigan Daily. N.p., 9 Apr. 2015. Web. 19 Apr. 2015. EconEdLink: Council for Economic Education. (n.d.). Economic Glossary. Retrieved from http://www.econedlink.org/economic-resources/glossary.php and http://www.econedlink.org/interactives/index.php?iid=190 EconEdLink: Council for Economic Education. (n.d.). "Opportunity Cost." Opportunity Cost. EconEdlink, n.d. Web. 19 Apr. 2015. Ferguson, Lisa. “4 Years to Broke: The Real Cost of College.” YouTube. YouTube, 30 Apr. 2014. Web. 19 Apr. 2015. G.S. and G.D. (2014, June 3). “The Hidden Cost of Gangnam Style.” Retrieved from http://www.economist.com/blogs/graphicdetail/2014/06/daily-chart-1 MBA dictionary. (n.d.). Retrieved November 15, 2014, from MBAResearch and Curriculum Center “PSY-Gangnam Style (Official Music Video).” YouTube. YouTube, 23 Oct. 2012. Web. 19 Apr. 2015.

This briefing introduces students to the concept of the selling process and its phases. It walks through the steps in the selling process. First, use the briefing (found in Task 1) to teach students about this concept. Then, each student should observe a sales presentation in which the salesperson used a selling process. Given a list of the components of the selling process, students should identify what was said or took place during the presentation that constituted each phase of the selling process and discuss the responses with the class. This lesson is a part of the Marketing Principles Course Guide. To download it, visit mbastatesconnection.mbaresearch.org and select "Course Guides" under "Curriculum and Instruction."