Teacher

Description

Overview:
Through this assignment, students will explore the marketing mix for a breakfast product. Students will be asked to assume the role of a product manager for a cereal or snack foods division of a large consumer products firm. In this role, students will select one of six market segments to develop a product for. Students will focus on four specific target market characteristics outlined in their chosen market segment. Students will then answer the four areas of the marketing mix for their newly developed product.
Subject:
Marketing, Management and Entrepreneurship
Level:
High School
Grades:
Grade 9, Grade 10, Grade 11, Grade 12
Material Type:
Formative Assessment
Author:
Date Added:
08/02/2019
License:
Creative Commons Attribution-NonCommercial-NoDerivs 3.0 United States Creative Commons Attribution-NonCommercial-NoDerivs 3.0 United States
Language:
English
Media Format:
Downloadable docs, Text/HTML, Video

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