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Cereal and The Marketing Mix
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Through this assignment, students will explore the marketing mix for a breakfast ...

Through this assignment, students will explore the marketing mix for a breakfast product. Students will be asked to assume the role of a product manager for a cereal or snack foods division of a large consumer products firm. In this role, students will select one of six market segments to develop a product for. Students will focus on four specific target market characteristics outlined in their chosen market segment. Students will then answer the four areas of the marketing mix for their newly developed product.

Subject:
Marketing, Management and Entrepreneurship
Material Type:
Formative Assessment
Author:
Ashley Tessmer
Date Added:
08/02/2019
Four P's Fun
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Students will brainstorm ideas to appropriately identify a target market and determine ...

Students will brainstorm ideas to appropriately identify a target market and determine appropriate methods to appeal to that market based upon product, price, place, and promotion prompts.

Directions:
Cut out squares and put in four separate envelopes (product, price, place, promotion).

Have a student pick out a square from each of the envelopes so that each team has a square with a product, price, place, and promotion on it.

Students are to identify a target market to fit the marketing mix that was provided from the four boxes of marketing mix information.

Subject:
Career and Technical Education
Business and Information Technology
Material Type:
Formative Assessment
Author:
Michelle Volk
Date Added:
08/02/2019
Marketing Mix - All Scream For Ice Cream
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or this project you will go to three websites and fill in ...

or this project you will go to three websites and fill in the answers to the questions regarding the Marketing Mix for each company. The websites are:
http://www.mayfielddairy.com/
http://www.bluebell.com/home./
http://www.benjerry.com/

Subject:
Marketing, Management and Entrepreneurship
Material Type:
Assessment
Author:
Stefanie Fude
Date Added:
08/02/2019