Through this assignment, students will explore the marketing mix for a breakfast product. Students will be asked to assume the role of a product manager for a cereal or snack foods division of a large consumer products firm. In this role, students will select one of six market segments to develop a product for. Students will focus on four specific target market characteristics outlined in their chosen market segment. Students will then answer the four areas of the marketing mix for their newly developed product.

Students will brainstorm ideas to appropriately identify a target market and determine appropriate methods to appeal to that market based upon product, price, place, and promotion prompts.

Directions:
Cut out squares and put in four separate envelopes (product, price, place, promotion).

Have a student pick out a square from each of the envelopes so that each team has a square with a product, price, place, and promotion on it.

Students are to identify a target market to fit the marketing mix that was provided from the four boxes of marketing mix information.

An activity utilizing products in the school based enterprise to allow students to demonstrate knowledge of the concepts of target markets and the marketing mix.

or this project you will go to three websites and fill in the answers to the questions regarding the Marketing Mix for each company. The websites are:
http://www.mayfielddairy.com/
http://www.bluebell.com/home./
http://www.benjerry.com/