Through this assignment, students will explore the marketing mix for a breakfast product. Students will be asked to assume the role of a product manager for a cereal or snack foods division of a large consumer products firm. In this role, students will select one of six market segments to develop a product for. Students will focus on four specific target market characteristics outlined in their chosen market segment. Students will then answer the four areas of the marketing mix for their newly developed product.

Students are able to research and develop a school based enterprise fall line. Students should be looking at trends, market planning, and vendor selection as they go through the development of products.

This is a one day activity where students can research trends and fads within the retail industry. Students will choose a product that has gone through the stages of product life cycle and highlight how the business made decisions in price, production, and promotion.

Fact or Fiction?  Is retail dead?  Have the student investigate factors that contribute to the research indsustry and research retail industry trends.  

Video ExplainationGoogle Doc- ProjectGoogle Doc- Rubric This final project will go through the major aspects of sports and entertainment marketing.  I use this as a semester project and introduce it in week 2 or week 3 and revisit it after each unit to do some work on it.  Students then present their project at the end of the class of their final project.  Studetns use Google Sites to create their projects to enhance digital literacy.

This activity is for a Sports and Entertainment Marketing course. There are five phases to the project. Students will develop their own sports franchise or concert tour. Students will identify a new market, design a stadium, come up with a distribution plan, price tickets, develop sales promotions for their new team, and develop merchandise for the team.