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Through this assignment, students will explore the marketing mix for a breakfast product. Students will be asked to assume the role of a product manager for a cereal or snack foods division of a large consumer products firm. In this role, students will select one of six market segments to develop a product for. Students will focus on four specific target market characteristics outlined in their chosen market segment. Students will then answer the four areas of the marketing mix for their newly developed product.
- Subject:
- Career and Technical Education
- Marketing, Management and Entrepreneurship
- Material Type:
- Formative Assessment
- Date Added:
- 05/06/2019