Through this assignment, students will explore the marketing mix for a breakfast product. Students will be asked to assume the role of a product manager for a cereal or snack foods division of a large consumer products firm. In this role, students will select one of six market segments to develop a product for. Students will focus on four specific target market characteristics outlined in their chosen market segment. Students will then answer the four areas of the marketing mix for their newly developed product.

This course approaches "managing the innovation process" through five levels of analysis: individual, team, network, organizational, and industrial. At each level of analysis, particular attention is given to the conditions under which innovation processes succeed and fail. The weekly readings consist of a mixture of book chapters, journal articles, and cases, and an online forum will be used for further discussion of the required readings outside of class. Tuesday classes will begin with a reflection exercise that entails critical thinking about the topic for the week, followed by an activity and lecture introducing material found both within and outside of the readings. Thursday classes will begin with a case analysis completed in small groups, followed by a discussion based on the issues raised in the case and online forum. The primary goal of the course is to expose students to a variety of perspectives on innovation, while building on past work experiences and preparing for work experiences in the future.

Introduces mechanical and economic models of assemblies and assembly automation on two levels. "Assembly in the small" comprises basic engineering models of rigid and compliant part mating and explains the operation of the Remote Center Compliance. "Assembly in the large" takes a system view of assembly, including the notion of product architecture, feature-based design and computer models of assemblies, analysis of mechanical constraint, assembly sequence analysis, tolerances, system-level design for assembly and JIT methods, and economics of assembly automation. Case studies and current research included. Class exercises and homework include analyses of real assemblies, the mechanics of part mating, and a semester long project.

Our objective in this course is to introduce you to concepts and techniques related to the design, planning, control, and improvement of manufacturing and service operations. The course begins with a holistic view of operations, where we stress the coordination of product development, process management, and supply chain management. As the course progresses, we will investigate various aspects of each of these three tiers of operations in detail. We will cover topics in the areas of process analysis, materials management, production scheduling, quality improvement, and product design. To pursue the course objective most effectively, you will have to: 1. Study the assigned reading materials. 2. Prepare and discuss cases, readings, and exercises in class. 3. Prepare written analyses of cases.

Covers modern tools and methods for product design and development. The cornerstone is a project in which teams of management, engineering, and industrial design students conceive, design, and prototype a physical product. Class sessions employ cases and hands-on exercises to reinforce the key ideas. Topics include: product planning, identifying customer needs, concept generation, product architecture, industrial design, concept design, and design-for-manufacturing.

After introducing the product development process, students will develop their own products made out of only the materials provided. Students will be asked to identify product features and benefits of their products, purpose of the product, develop a slogan, and explain what they did at each of the six steps of the product planning process.

This course has been conceived and designed for SDM's "product development" track to be developed in conjunction with the Center for Innovation in Product Development. It will require a substantial, team-based design project. The goal will be to define industrially relevant design projects in the SDM sponsor companies and at MIT. Teams will document their efforts in a written report and make a formal presentation of their results.

Subject focuses on project management principles, methods, and tools to effectively plan and implement successful developments. Material is divided into five major sections: project organization, planning, monitoring, control, and learning. Emphasis on new methodologies and tools such as deterministic, probabilistic and resource management, as well as project system dynamics and measurements. Topics are covered from strategic, tactical, and operational perspectives. Term projects analyze and evaluate past and ongoing projects in student's area of interest. Projects used to apply concepts discussed in class.

" This course provides you with a framework to understand the structure and dynamics of high-tech businesses, together with an approach for their effective strategic management. It is focused on domains in which systems are important, because either or both products are parts of larger and more complex systems, or they are comprised of systems. The domains covered include computing, communications (in particular the mobile and IP domains), consumer electronics, industrial networking, automotive, aerospace and medical devices. The course will be of particular interest to those interested in managing a business in which technology will likely play a major role, and also to those interested in investing in or providing counsel to these businesses. The emphasis throughout is on the development and application of ways of thinking or mental models that bring clarity to the complex co-evolution of technological innovation, the demand opportunity, systems architecture, business ecosystems, and decision-making and execution within the business."