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  • WI.MME.MC1.a.14.h - Review the concept of market and market identification.
  • WI.MME.MC1.a.14.h - Review the concept of market and market identification.
Cereal and The Marketing Mix
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Cereal and The Marketing Mix
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Through this assignment, students will explore the marketing mix for a breakfast product. Students will be asked to assume the role of a product manager for a cereal or snack foods division of a large consumer products firm. In this role, students will select one of six market segments to develop a product for. Students will focus on four specific target market characteristics outlined in their chosen market segment. Students will then answer the four areas of the marketing mix for their newly developed product.

Subject:
Career and Technical Education
Marketing, Management and Entrepreneurship
Material Type:
Formative Assessment
Date Added:
05/06/2019
MoreLess
Developing a Customer Profile
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Developing a Customer Profile
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Students are asked to compare two similar businesses in an effort to differentiate the business' target markets. Students will answer a series of questions about the business in order to create a customer profile. Students will utilize their customer profile to determine how and where that business should advertise. This helps students see that all decisions relate back to a business' target market.

Subject:
Career and Technical Education
Marketing, Management and Entrepreneurship
Material Type:
Activity/Lab
Assessment
Case Study
Formative Assessment
Homework/Assignment
Lesson
Date Added:
05/08/2019
MoreLess
Sports and Entertainment Marketing-Franchise Project
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Sports and Entertainment Marketing-Franchise Project
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This activity is for a Sports and Entertainment Marketing course. There are five phases to the project. Students will develop their own sports franchise or concert tour. Students will identify a new market, design a stadium, come up with a distribution plan, price tickets, develop sales promotions for their new team, and develop merchandise for the team.

Subject:
Career and Technical Education
Marketing, Management and Entrepreneurship
Material Type:
Activity/Lab
Assessment
Case Study
Formative Assessment
Rubric/Scoring Guide
Date Added:
05/07/2019
MoreLess