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  • WI.MME.MC1.b.4.h - Identify market segments.
  • WI.MME.MC1.b.4.h - Identify market segments.
Cereal and The Marketing Mix
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Cereal and The Marketing Mix
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Through this assignment, students will explore the marketing mix for a breakfast product. Students will be asked to assume the role of a product manager for a cereal or snack foods division of a large consumer products firm. In this role, students will select one of six market segments to develop a product for. Students will focus on four specific target market characteristics outlined in their chosen market segment. Students will then answer the four areas of the marketing mix for their newly developed product.

Subject:
Career and Technical Education
Marketing, Management and Entrepreneurship
Material Type:
Formative Assessment
Date Added:
05/06/2019
MoreLess
Developing a Customer Profile
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Developing a Customer Profile
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Students are asked to compare two similar businesses in an effort to differentiate the business' target markets. Students will answer a series of questions about the business in order to create a customer profile. Students will utilize their customer profile to determine how and where that business should advertise. This helps students see that all decisions relate back to a business' target market.

Subject:
Career and Technical Education
Marketing, Management and Entrepreneurship
Material Type:
Activity/Lab
Assessment
Case Study
Formative Assessment
Homework/Assignment
Lesson
Date Added:
05/08/2019
MoreLess
Marketing Mix - All Scream For Ice Cream
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Marketing Mix - All Scream For Ice Cream
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or this project you will go to three websites and fill in the answers to the questions regarding the Marketing Mix for each company. The websites are:
http://www.mayfielddairy.com/
http://www.bluebell.com/home./
http://www.benjerry.com/

Subject:
Career and Technical Education
Marketing, Management and Entrepreneurship
Material Type:
Assessment
Date Added:
08/01/2019
MoreLess
Understanding and Identifying Target Markets for Business to Business Transactions
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Understanding and Identifying Target Markets for Business to Business Transactions
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Students are given a scenario for a lawn care business that is currently struggling. In order to improve the business, students will have to develop a plan that includes new business markets. The scenario can be see in the project description along with the rubric. Students utilize the template to complete and present their projects.

The goal of this assignment is for students to grasp the difference between business to consumer markets and business to business markets.

Subject:
Career and Technical Education
Marketing, Management and Entrepreneurship
Material Type:
Activity/Lab
Assessment
Formative Assessment
Homework/Assignment
Learning Task
Date Added:
05/08/2019
MoreLess