Summary
Table of Contents

Through this assignment, students will explore the marketing mix for a breakfast product. Students will be asked to assume the role of a product manager for a cereal or snack foods division of a large consumer products firm. In this role, students will select one of six market segments to develop a product for. Students will focus on four specific target market characteristics outlined in their chosen market segment. Students will then answer the four areas of the marketing mix for their newly developed product.

Learning Goals

Define and give examples of demographic, psychographic, and geographic characteristics.
Explain the marketing mix for a given product.
List the 4 Ps of the marketing mix
Develop a target market profile using demographic, psychographic, and geographic characteristics.

title "Cereal and The Marketing Mix" 2024 by Ashley Tessmer
under license"Creative Commons Attribution Non-Commercial No Derivatives"

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Cereal and The Marketing Mix

Created Feb. 6, 2024 by Ashley Tessmer

Download: Cereal_and_the_Marketing_Mix_KkseKOy.docx

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Standards

WI.MME.MC1.a.11.h

Wisconsin Standards for Marketing, Management and Entrepreneurship

Grades 9-12

Learning Domain: Market Planning

Standard: Describe the concept of marketing strategies.

Degree of Alignment: Not Rated (0 users)

WI.MME.MC1.a.12.h

Wisconsin Standards for Marketing, Management and Entrepreneurship

Grades 9-12

Learning Domain: Market Planning

Standard: Explain the nature of marketing planning.

Degree of Alignment: Not Rated (0 users)

WI.MME.MC1.a.14.h

Wisconsin Standards for Marketing, Management and Entrepreneurship

Grades 9-12

Learning Domain: Market Planning

Standard: Review the concept of market and market identification.

Degree of Alignment: Not Rated (0 users)

WI.MME.MC1.a.15.h

Wisconsin Standards for Marketing, Management and Entrepreneurship

Grades 9-12

Learning Domain: Market Planning

Standard: Describe the nature of target marketing in marketing.

Degree of Alignment: Not Rated (0 users)

WI.MME.MC1.b.2.h

Wisconsin Standards for Marketing, Management and Entrepreneurship

Grades 9-12

Learning Domain: Market Planning

Standard: Determine and evaluate market needs and opportunities.

Degree of Alignment: Not Rated (0 users)

WI.MME.MC1.b.4.h

Wisconsin Standards for Marketing, Management and Entrepreneurship

Grades 9-12

Learning Domain: Market Planning

Standard: Identify market segments.

Degree of Alignment: Not Rated (0 users)

WI.MME.MC1.b.5.h

Wisconsin Standards for Marketing, Management and Entrepreneurship

Grades 9-12

Learning Domain: Market Planning

Standard: Develop customer/client profiles (demographics, geographics, psychographics, behavioral, etc.).

Degree of Alignment: Not Rated (0 users)

WI.MME.MC1.b.6.h

Wisconsin Standards for Marketing, Management and Entrepreneurship

Grades 9-12

Learning Domain: Market Planning

Standard: Select target market.

Degree of Alignment: Not Rated (0 users)