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Advantages and Disadvantages of Various Advertising Mediums
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This article discusses several different types of advertising media. It explains the advantages and disadvantages of each type. The high level of detail and up-to-date examples makes it a great resource for students.

Subject:
Business and Information Technology
Career and Technical Education
Marketing, Management and Entrepreneurship
Material Type:
Reading
Author:
Lyve Alexis Pleshette
Date Added:
05/18/2018
The Advantages of Divisional Structure in Organizations
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Copyright Restricted
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Article describes the advantages and disadvantages of using divisional structure to organize departments, their relationships, and management responsibilities within an organization

Subject:
Business and Information Technology
Career and Technical Education
Marketing, Management and Entrepreneurship
Material Type:
Reading
Reference Material
Author:
Frank Rappa
Date Added:
06/01/2018
African American Women in the Military during WWII
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To assist students in developing analytical skills that will enable them to evaluate primary documents and images such as photographs, political cartoons, and posters related to African American women during World War II.
This lesson can be integrated into a classroom activity by individual students, cross-curricular with Language Arts, and/or as a cooperative learning endeavor. Students will analyze Internet websites and access links to a variety of primary and secondary documents.
Students will also be introduced students to the Stanford History Educational Group’s Reading Like A Historian teaching strategies to help them investigate historical questions by employing the following reading strategies:
Sourcing, Contextualizing, corroborating, and close reading.

Subject:
Gender Studies
Social Studies
U.S. History
Material Type:
Lesson Plan
Primary Source
Reading
Author:
Michael Young
Date Added:
09/29/2023
African Animals Passage and Questions
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Copyright Restricted
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This is an informational text (two pages) on various animals that inhabit the savanna of Africa. Animals discussed are single paragraphs containing 3-4 sentences. A student multi-standard question packet is attached along with the teacher answer key.

Subject:
Biology
English Language Arts
Life Science
Material Type:
Learning Task
Lesson Plan
Reading
Simulation
Provider:
Weekly Reader Corporation
Date Added:
12/28/2015
"After the Ball": Lyrics from the Biggest Hit of the 1890s
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Educational Use
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The 1890s witnessed the emergence of a commercial popular music industry in the United States. Sales of sheet music, enabling consumers to play and sing songs in their own parlors, skyrocketed during the "Gay Nineties," led by Tin Pan Alley, the narrow street in midtown Manhattan that housed the country's major music publishers and producers. Although Tin Pan Alley was established in the 1880s, it only achieved national prominence with the first "platinum" song hit in American music history--Charles K. Harris's "After the Ball"--that sold two million pieces of sheet music in 1892 alone. "After the Ball's" sentimentality ultimately helped sell over five million copies of sheet music, making it the biggest hit in Tin Pan Alley's long history. Typical of most popular 1890s tunes, the song was a tearjerker, a melodramatic evocation of lost love.

Subject:
Social Studies
U.S. History
Material Type:
Primary Source
Reading
Provider:
American Social History Project / Center for History Media and Learning
Provider Set:
Many Pasts (CHNM/ASHP)
Author:
Center for History and New Media/American Social History Project
Date Added:
11/02/2017
After the Execution
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Educational Use
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The climate of repression established in the name of wartime security during World War I continued after the war as the U.S. government persecuted communists, Bolsheviks, and reds." Caught up in this "Red Scare

Subject:
Social Studies
U.S. History
Material Type:
Reading
Provider:
American Social History Project / Center for History Media and Learning
Provider Set:
Many Pasts (CHNM/ASHP)
Author:
Center for History and New Media/American Social History Project
Date Added:
11/02/2017
Ag, Foods & Natural Resources Career Cluster Chart
Conditional Remix & Share Permitted
CC BY-NC-SA
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Agriculture careers can be found in more than just the Agriculture career cluster! Click here to find other Agriculture-related careers in the attached Career Cluster Chart.

Subject:
Agriculture, Food and Natural Resources
Career and Technical Education
Material Type:
Reading
Author:
Lynn Aprill
Date Added:
03/08/2023
Against Isolationism: James F. Byrnes Refutes Lindbergh
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Educational Use
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The interwar peace movement was arguably the largest mass movement of the 1920s and 1930s, a mobilization often overlooked in the wake of the broad popular consensus that ultimately supported the U.S. involvement in World War II. The destruction wrought in World War I (known in the 1920s and 1930s as the "Great War") and the cynical nationalist politics of the Versailles Treaty had left Americans disillusioned with the Wilsonian crusade to save the world for democracy. Senate investigations of war profiteering and shady dealings in the World War I munitions industry both expressed and deepened widespread skepticism about wars of ideals. Charles Lindbergh, popular hero of American aviation, had been speaking in support of American neutrality for some time, and allies of FDR's interventionist foreign policy sought to counter the arguments of the famous aviator. In a May 19, 1940, radio speech, Senator James F. Byrnes of South Carolina refuted Lindbergh's position, specifically rebutting a speech Lindbergh had given on military spending.

Subject:
Social Studies
U.S. History
Material Type:
Primary Source
Reading
Provider:
American Social History Project / Center for History Media and Learning
Provider Set:
Many Pasts (CHNM/ASHP)
Author:
Center for History and New Media/American Social History Project
Date Added:
11/02/2017
"Aint I A Woman": Reminiscences of Sojourner Truth Speaking
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Isabelle Van Wagenen was born enslaved in New York State and became a well-known abolitionist speaker under the name Sojourner Truth after gaining her freedom in 1827. She moved to New York City where she engaged in evangelical and other reform activities; at various points she also lived in several utopian communities. Truth supported herself by traveling and speaking on abolitionist and women's rights subjects, taking the name Sojourner Truth in 1843. She often faced opposition at her speaking engagements. Truth made this extemporaneous speech in Akron Ohio in 1851 at a women's rights meeting. No direct record of the speech exists, but Frances Gage, a white activist and author who was presiding over the meeting, recalled it over a decade later. While some historians have questioned Gage's accuracy in reconstructing the syntax and even the exact language of Truth's oration, the power and charismatic force of her argument about the equality of women remains evident.

Subject:
Social Studies
U.S. History
Material Type:
Primary Source
Reading
Provider:
American Social History Project / Center for History Media and Learning
Provider Set:
Many Pasts (CHNM/ASHP)
Author:
Center for History and New Media/American Social History Project
Date Added:
11/02/2017
Air Waves "are in the Public Domain": Public Television Advocacy in the 1950s
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Educational Use
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Although educational radio stations flourished in the early 1920s--more than 200 existed prior to the introduction of network radio in 1926--most faltered shortly thereafter. One reason was the alignment of the Federal Radio Commission (FRC), created by legislation declaring that the airwaves belonged to the public, with commercial interests. When the Federal Communications Commission (FCC) replaced the FRC in 1934, educational, religious, and labor groups promoted an amendment requiring the allocation of one-fourth of all broadcast licenses to nonprofit organizations. The amendment failed to pass, and by 1937, only 38 educational radio stations remained in operation. In 1948, as sales of televisions skyrocketed, Freida B. Hennock, the first female FCC commissioner, began a campaign to assign channel frequencies for nonprofit, educational use. Advocates backing Hennock documented the high number of acts or threats of violence shown to children every week on commercial television broadcasts. Consequently, when the FCC in 1952 added UHF (ultra high frequency) channels to the existing VHF (very high frequency) channels, they reserved 10 percent for use by nonprofit educational organizations. In the following testimony to a 1955 Congressional subcommittee, Hennock advocated oversight of commercial television by governmental and civic bodies and championed educational television. The testimony from the general manager of a new Pittsburgh educational station, William Wood, follows. Wood emphasized the lack of violence in his 'poverty stricken' station's programming and included excerpts from fan mail praising an acclaimed children's show, The Children's Corner, a program co-produced by Fred Rogers, who later created, Mr. Rogers' Neighborhood. Until 1967, however, when the Federal government established the Corporation for Public Broadcasting to appropriate funds for public television, non-commercial stations struggled to survive.

Subject:
Social Studies
U.S. History
Material Type:
Primary Source
Reading
Provider:
American Social History Project / Center for History Media and Learning
Provider Set:
Many Pasts (CHNM/ASHP)
Author:
Center for History and New Media/American Social History Project
Date Added:
11/02/2017
The Air is Sweet and Clear, the Heavens Serene, like the South Parts of France: William Penn Advertises for Colonists for Pennsylvania, 1683.
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William Penn, a well placed English gentlemen and a Quaker, turned an old debt into a charter for the proprietary colony called "Pennsylvania," (all the land between New Jersey and Maryland) Penn took great pains in setting up his colony; twenty drafts survive of his First Frame of Government, the colony's 1682 constitution. Penn was determined to deal fairly and maintain friendly relations with the Lenni Lenape or Delaware Indians. He laid out in great detail the city of Philadelphia as well as organized other settlements and established the Free Society of Traders to control commerce with England. He sent back glowing accounts of the colony to his English friends and patrons. This Letter to the Free Society of Traders, published in 1683, has been recognized as the most effective of his promotional tracts. And it proved successful; by 1700 Pennsylvania's population reached 21,000.

Subject:
Social Studies
U.S. History
Material Type:
Primary Source
Reading
Provider:
American Social History Project / Center for History Media and Learning
Provider Set:
Many Pasts (CHNM/ASHP)
Author:
Center for History and New Media/American Social History Project
Date Added:
11/02/2017
All About the Wonderlic Test: A Common but Challenging Pre-Employment Test
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Public Domain
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Applying to jobs can be an unpredictable process. Some jobs require only a couple of interviews before you pass, while others might even ask you to make impromptu presentations or analyze case studies. For graduate-level roles, aptitude tests are already a common screening method at the start of applications. One of the most popular of these is the Wonderlic test. If your potential employer has told you that you’ll be taking the Wonderlic test for your next step, then it’s essential to be prepared--after all, it’s difficult for test-takers to pass this without practice.
What is the Wonderlic Test?

The Wonderlic test is a cognitive ability test for job applicants that’s similar to an IQ test. Its parent company, Wonderlic Inc., actually has different types of tests, but what people usually mean by “Wonderlic test” is the Wonderlic Personnel or Wonderlic Cognitive Ability Test. Questions are presented in multiple-choice format. The test is normally taken online, from the convenience of your home, but you might also be invited to take it directly in your potential employer’s office.

You’re likely to encounter the standard version of the test, which consists of 50 questions that you have to answer in 12 minutes. There’s also a shorter version that only has 30 questions--but your time limit is only 8 minutes.

While the questions in the Wonderlic aren’t necessarily difficult on their own, it’s the time pressure that makes the test so hard to beat. You have to answer around four questions every minute. Some of these might even need math calculations that you have to perform in your head because calculators aren’t allowed.

For each correct answer, you get a point, so the maximum score for the standard version is 50. Surprisingly, the average score is only 21 out of 50. Even finishing it is a challenge--only 2-3% of test-takers finish the exam!
Questions in a Wonderlic Test
The questions in a Wonderlic test are diverse and mainly focused on your reasoning skills. Here’s what you can expect to see:
General Knowledge

General knowledge questions are the easiest. You can take advantage of these by answering them quickly without sacrificing accuracy, leaving more time for the other questions. For example, you might be asked to order dates or identify what well-known terms such as “FAQ” mean.

Abstract Reasoning

These questions test your spatial recognition, including your ability to visualize objects. A popular question involves studying a diagram of a flattened cube and figuring out which sides are adjacent when it’s folded into a cube. Another is looking at a series of images then deducing the next image in the sequence.
Logical Reasoning

These questions evaluate how you use inductive and deductive logic. You’re presented with several statements, and you have to make a conclusion based on those statements. These can be tricky, so it’s important to double-check your answers.
Verbal Reasoning

With verbal reasoning questions, you select synonyms or antonyms, determine the relationship between two words, or complete a sentence with the grammatically correct answer. You might also have to make analogies or choose the odd word out from the choices.
Numerical Reasoning

These are usually the toughest questions in the exam. They often show up as problems that require you to perform several arithmetic calculations. Percentages and ratios also appear frequently. You might have to pick corresponding graphs for data tables as well.
How to Prepare for a Wonderlic Test
Your performance in the Wonderlic test can determine whether you’ll move on to the next stage of your application. Given the low passing rate for the test, this means that you have to devote some time to studying it. These tips will help you get a higher score:
Take a practice test

The first step is to jump into it right away by taking a practice test. This will give you a good idea of what the Wonderlic test is like and what your current performance on it is.
Review questions

Once you have a baseline, look back at your wrong answers and study them. It also helps to keep reviewing similar math questions until your speed improves.
Take a timed practice test

When you’re confident that you can answer most questions correctly, work on your speed by taking timed practice tests until it becomes second nature to you.

Subject:
Career and Technical Education
Material Type:
Reading
Date Added:
06/24/2021
"All Men Are Born Free and Equal": Massachusetts Yeomen Oppose the "Aristocratickal" Constitution, January, 1788.
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Educational Use
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The constitution of the United States was composed in Philadelphia in the summer of 1787. Afterward, ratifying conventions were held in the states. In Massachusetts, site of the previous year's Shay's Rebellion against government enforcement of private debt collection, ratification did not go uncontested. Farmers from the western part of the state, such as the "yeomen" who signed this letter published in the Massachusetts Gazette in January, 1788, were suspicious of the power that the constitution seemed to centralize in elite hands. Rural smallholders were not the only ones who felt this way, however. Thomas Jefferson, then in Paris as the United States' minister to France, felt similarly. Massachusetts ratified the constitution on February 7, 1788.

Subject:
Social Studies
U.S. History
Material Type:
Primary Source
Reading
Provider:
American Social History Project / Center for History Media and Learning
Provider Set:
Many Pasts (CHNM/ASHP)
Author:
Center for History and New Media/American Social History Project
Date Added:
11/02/2017
"All Our Problems Stem from the Same Sex Based Myths": Gloria Steinem Delineates American Gender Myths during ERA Hearings
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Educational Use
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In the years following the 1920 ratification of the 19th Amendment extending voting rights to women, the National Woman's Party, the radical wing of the suffrage movement, advocated passage of a constitutional amendment to make discrimination based on gender illegal. The first Congressional hearing on the equal rights amendment (ERA) was held in 1923. Many female reformers opposed the amendment in fear that it would end protective labor and health legislation designed to aid female workers and poverty-stricken mothers. A major divide, often class-based, emerged among women's groups. While the National Woman's Party and groups representing business and professional women continued to push for an ERA, passage was unlikely until the 1960s, when the revived women's movement, especially the National Organization for Women (NOW), made the ERA priority. The 1960s and 1970s saw important legislation enacted to address sex discrimination in employment and education--most prominently, the Equal Pay Act of 1963, Title VII of the Civil Rights Act of 1964, and Title IX of the 1972 Higher Education Act--and on March 22, 1972, Congress passed the ERA. The proposed amendment expired in 1982, however, with support from only 35 states÷three short of the required 38 necessary for ratification. Strong grassroots opposition emerged in the southern and western sections of the country, led by anti-feminist activist Phyllis Schafly. Schlafly charged that the amendment would create a "unisex society" while weakening the family, maligning the homemaker, legitimizing homosexuality, and exposing girls to the military draft. In the following 1970 Senate hearing, author and editor Gloria Steinem argued that opposition to the ERA was supported by deep-seated societal myths about gender that exaggerated difference, ignored factual evidence of inequitable treatment, denied the importance of the women's movement, and promoted male domination.

Subject:
Social Studies
U.S. History
Material Type:
Primary Source
Reading
Provider:
American Social History Project / Center for History Media and Learning
Provider Set:
Many Pasts (CHNM/ASHP)
Author:
Center for History and New Media/American Social History Project
Date Added:
11/02/2017
"All Over the Land Nothing Else Was Spoken Of ": Cabeza de Vaca Takes Up Residence as a Medicine Man in the Southwest, 1530s
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One of the earliest accounts of the European-Indian encounter in North America was of the ill-fated 1527 expedition of Pánfilo de Narváez. After disembarking on the Florida coast near Tampa, the Spanish forces on land and sea became disastrously separated. Having overstayed their welcome and with local Indians in pursuit, Alvar Nuñez Cabeza de Vaca, second in command, set out with his men on rafts back to Cuba. Eighty survivors came through a hurricane to land near Galveston, Texas. Four years later, in 1536, when they were rescued in northern Mexico by Spanish slave traders, only four remained: Cabeza de Vaca, two other Spaniards, and an African named Estevan. In his epic Relacions (1542), Cabeza de Vaca recounted how he was frequently called upon to cure natives that they encountered, which led to the natives' adoration. Since the Indians left no written sources, what little we know about the coming of the European explorers and their early encounters with the Indians often comes from European accounts such as this.

Subject:
Social Studies
U.S. History
Material Type:
Primary Source
Reading
Provider:
American Social History Project / Center for History Media and Learning
Provider Set:
Many Pasts (CHNM/ASHP)
Author:
Center for History and New Media/American Social History Project
Date Added:
11/02/2017
"All That Is Passed Away": A Young Indian Praises U.S. Government Policy in the Late 19th century
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Federal officials and reformers regarded education as the linchpin in the government's efforts to Americanize and assimilate Native Americans, which became the dominant federal policy starting in 1887. They placed the greatest stock in off-reservation boarding schools, because they removed Indian youths from their home environment and culture. The U.S. Training and Industrial School founded in 1879 at Carlisle Barracks, Pennsylvania, was the model for most of these schools. Ellis B. Childers, a Creek Indian student at Carlisle, wrote approvingly in his school newspaper about the visit of a large delegation of educated Indians to the school in 1882.

Subject:
Social Studies
U.S. History
Material Type:
Primary Source
Reading
Provider:
American Social History Project / Center for History Media and Learning
Provider Set:
Many Pasts (CHNM/ASHP)
Author:
Center for History and New Media/American Social History Project
Date Added:
11/02/2017
"All These Mean Dykes Standing Around:"Shelley Ettinger Describes the Lesbian and Gay Community of the 1970s
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The women's movement of the 1970's sent shock-waves through every corner of American life, transforming the way people thought about families, jobs, and every day interactions. By questioning traditional sex roles, feminism also encouraged the growth of the gay and lesbian rights movement. Previously, many gay men and lesbians had concealed their sexuality, but the 1970's witnessed the growth of assertive and visible gay and lesbian alternative cultures. As a college student at the University of Michigan and a union activist within the city bus company, Shelley Ettinger remembered living and participating in an active, assertive lesbian culture during the mid-1970's. Although gay men and lesbians still faced harassment and discrimination, they were no longer afraid to express their identities or to speak out against bias and discrimination.

Subject:
Social Studies
U.S. History
Material Type:
Primary Source
Reading
Provider:
American Social History Project / Center for History Media and Learning
Provider Set:
Many Pasts (CHNM/ASHP)
Author:
Center for History and New Media/American Social History Project
Date Added:
11/02/2017
"All To Me Was New and Strange": Mary Doolittle Leaves Her Family for a Shaker Community, 1830
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During the second quarter of the 19th century numerous radical movements emerged, and some withdrew from society and formed ideal or utopian communities. The Shakers (or Shaking Quakers) were the oldest and largest of these utopian movements, founded in Great Britain by Mother Ann Lee, who arrived in North America in 1774. Shakers abandoned the traditional family in favor of a new fellowship of men and women who lived as brothers and sisters, worked in agriculture and artisanal crafts, and adopted the practices of cooperation and celibacy. Many were attracted to their communitarian message, especially women like Mary Doolittle of New Lebanon, New York, who joined the local Shakers (the second of what became 19 communities stretching from New England, across New York, to Ohio and Kentucky). Doolittle narrates her initial emotional conflict between family and belief, and the suspicion, even hostility, of local people toward her new "Family," as Shaker units were called.

Subject:
Social Studies
U.S. History
Material Type:
Primary Source
Reading
Provider:
American Social History Project / Center for History Media and Learning
Provider Set:
Many Pasts (CHNM/ASHP)
Author:
Center for History and New Media/American Social History Project
Date Added:
11/02/2017
"All We Are Seeking Here Is Equal Opportunity": The American G.I. Forum Desegregates a Texas Community's Schools
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With the annexation of Texas in 1848 at the end of the Mexican-American War, Tejanos--Texans of Mexican descent--lost property rights and political power in a society dominated by Anglos. Through discriminatory practices and violent force, Tejanos were kept at the bottom of the new political and socio-cultural order. From 1900-1930, as an influx of immigrants from Mexico came north to meet a growing demand for cheap labor in the developing commercial agriculture industries, Tejanos experienced continued discrimination in employment, housing, public facilities, the judicial system, and educational institutions. Many school districts segregated Tejano and Anglo children into separate facilities with the Mexican schools grossly underfunded and often offering only a grade school education. In 1930, when 90% of the schools in South Texas were segregated, the League of United Latin American Citizens (LULAC), a Tejano advocacy group organized the previous year, supported the first major court challenge in Texas to end school segregation. The Texas Court of Appeals, however, ruled that school districts could use such criteria as language and irregular attendance due to seasonal work to separate children in school. The struggle of Mexican Americans to end discriminatory practices accelerated following World War II. In 1948, LULAC and the newly formed American G.I. Forum, an advocacy group of Mexican American veterans, assisted in a lawsuit. The federal district court ruling in that case prohibited school segregation based on Mexican ancestry. Localities devised ways to evade the ruling, however, and de facto segregation continued. Student protests in the late 1960s achieved an end to some discriminatory practices. In subsequent years a new civil rights organization, the Mexican American Legal Defense and Educational Fund (MALDEF), continued the fight in the courts, eventually concentrating on the introduction of bilingual and bicultural programs into schools. In the following interview, Ed Idar, associated with both the Forum and MALDEF, related a successful grassroots effort in the early 1950s to desegregate a school without a court ruling.

Subject:
Social Studies
U.S. History
Material Type:
Primary Source
Reading
Provider:
American Social History Project / Center for History Media and Learning
Provider Set:
Many Pasts (CHNM/ASHP)
Author:
Center for History and New Media/American Social History Project
Date Added:
11/02/2017