Marketing course FREE teacher resources and trial access to online course solution as well as a correlation to WI state standards (MME & WCCTS).

This rubric includes three scenarios (one for the classroom, one for the workplace, and one for career-technical student organizations) that can be implemented to assess students' abilities to develop a marketing plan. It also includes a comprehensive rubric and instructions for using the rubric to assess student performance.  A downloadable document containing the full set of activities, intructions, and rubrics can be found in the Resource Library. For more rubrics and other instructional tools, visit https://mbastatesconnection.mbaresearch.org/.

An activity utilizing products in the school based enterprise to allow students to demonstrate knowledge of the concepts of target markets and the marketing mix.

You and another team member have been hired as the social media marketing manager to develop a social media campaign for a retail brand. The goal of this assignment is to apply the learnings from the Social Marketing Training on Hootsuite and class discussions to determine how to best develop a campaign that meets a brand’s objectives. 

Students are given a scenario for a lawn care business that is currently struggling. In order to improve the business, students will have to develop a plan that includes new business markets. The scenario can be see in the project description along with the rubric. Students utilize the template to complete and present their projects.

The goal of this assignment is for students to grasp the difference between business to consumer markets and business to business markets.