- This rubric includes three scenarios (one for the classroom, one for the workplace, and one for career-technical student organizations) that can be implemented to assess students' abilities to develop a marketing plan. It also includes a comprehensive rubric and instructions for using the rubric to assess student performance. A downloadable document containing the full set of activities, intructions, and rubrics can be found in the Resource Library. For more rubrics and other instructional tools, visit https://mbastatesconnection.mbaresearch.org/.
- Marketing, Management and Entrepreneurship
- High School
- Material Type:
- Lesson Plan
- MBA Research and Curriculum Center
- Date Added:
- Creative Commons Attribution Non-Commercial
- Media Format:
- Downloadable docs
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