Mitch is a HUGE sports fan who dreams of a career in sports management. In his spare time, the high schooler loves working for his local junior ice hockey team, the Seattle Thunderbirds, where he helps hype up the crowd during intermission. Now he’s taking his passion for sports business to the next level by spending a day with a real-life sports marketing pro. In this episode of SHADOW, see what happens when Mitch gets the once-in-a-lifetime opportunity to shadow Seattle Mariners marketing exec Tyler at T-Mobile Stadium. Will his experience be a home run?

Students will create a comprehensive social media marketing plan for a business. In this project, students are marketers for the business plans created by the Entrepreneurship students in a different class. Teachers may modify this project to suit their needs. 

Join Danny Rubin, founder of Rubin, and Marnie Nathanson from The Social Status Co. as they discuss how to pursue careers in social media.

Students and teachers should also make use of the webinar worksheet at https://rubineducation.com/wp-content/uploads/2021/02/Rubin-Webinar-Worksheet-Q-and-A-about-Social-Media-Marketing.docx

" This project-based course explores new design strategies for social interaction in the computer mediated world. Through weekly readings and design Assignments and Labs we will examine topics such as: Data-based portraiture Depicting growth, change and the passage of time Visualizing conversations, crowds, and networks Interfaces for the connected city Mobile social technologies The course emphasizes developing visual and interactive literacy. "

Join Danny Rubin, founder of Rubin, and Tay Hawker from Hawker Family Sports and Entertainment about the new-age world of representing college students in endorsement deals. This conversation covers the importance of drive, dedication, negotiation skills, creative thinking, influencer marketing and much more. Students and teachers should also make use of the webinar worksheet at https://rubineducation.com/wp-content/uploads/2022/09/Rubin-Dream-Job-Webinar-Worksheet-Sports-Agent-September-2022.docx

This project encompasses all that was learned during the course by coming up with an original product the student creates. It includes the 4 Ps of Marketing, Target Market, Market Segmentation, Sponsorships, Endorsements, etc. The student must also create a physical replica of their "new" product. The product is then presented to the class and teacher.

Video ExplainationGoogle Doc- ProjectGoogle Doc- Rubric This final project will go through the major aspects of sports and entertainment marketing.  I use this as a semester project and introduce it in week 2 or week 3 and revisit it after each unit to do some work on it.  Students then present their project at the end of the class of their final project.  Studetns use Google Sites to create their projects to enhance digital literacy.

The forest industry is increasingly global and every marketer of forest products should have a global perspective. As a natural resource-based industry, the forest industry has an especially high profile role in environmental protection and is increasingly involved in climate change mitigation and management. Global forests are not only important because they provide a source of industrial raw material, but also because of the various other human needs they satisfy. A forest products marketer should have a basic understanding of the role that global forests play in society. Major societal trends are impacting the external environment within which the forest industry operates. We provide an overview of global forests and a brief description of the markets for the main categories of the forest industry.

For farmers, growing crops is just one step in running a successful farm—making the farm or market garden economically viable requires another suite of skills, including finding land, planning what crops to grow, marketing the crops, and managing income and expenses. This resource builds on our experience educating hundreds of apprentice growers in organic production, farm and business planning, direct marketing at a roadside farm stand, and Community Supported Agriculture (CSA) management through hands-on training in the running of our 100-member CSA program. Teaching Direct Marketing and Small Farm Viability: Resources for Instructors is organized into six units, three focusing on marketing and three covering other topics related to making a small farm economically viable. Included are lessons and resources for running a CSA project, selling at farmers' markets, forming collaborative marketing groups and grower cooperatives, and selling to restaurants. Also covered are strategies to improve small farm planning, including enterprise visioning and market assessment; creating a business plan, including marketing and crop plans; and managing cash flow. Land tenure options such as cash-rent leases from non-profits, shared ownership models, conservation easements, and community land trusts are reviewed as additional mechanisms for addressing the complex issue of the economic viability of small-scale agriculture. This resource also reviews the trends and factors that influence small-scale agriculture's economics, and provides an overview of produce marketing in the U.S. The training manual is designed for – •Instructors at college and universities, agriculture organizations, farm-training programs, apprenticeship programs •Agricultural extension personnel •Farmers with interns •Growers, teachers, and organizers at urban farms, community gardens, and food projects with direct-marketing outlets This instructor's resource features class and field demonstration outlines, trainee exercises, and resource materials, with a focus on CSA. The manual can be used in a classroom setting or adapted for other training formats, such as short courses, conferences, and field days.

" This course provides you with a framework to understand the structure and dynamics of high-tech businesses, together with an approach for their effective strategic management. It is focused on domains in which systems are important, because either or both products are parts of larger and more complex systems, or they are comprised of systems. The domains covered include computing, communications (in particular the mobile and IP domains), consumer electronics, industrial networking, automotive, aerospace and medical devices. The course will be of particular interest to those interested in managing a business in which technology will likely play a major role, and also to those interested in investing in or providing counsel to these businesses. The emphasis throughout is on the development and application of ways of thinking or mental models that bring clarity to the complex co-evolution of technological innovation, the demand opportunity, systems architecture, business ecosystems, and decision-making and execution within the business."

You are opening the retail store of your dreams! Before you can get construction going, you must design what the store is going to look like. Choose the type of retail store you want to open. No repeats, so tell me right away! You will be required to buy a foam board.

How do you do it? Plan lessons, attend meetings, manage the classroom, grade papers, meet with administrators and parents? The list could go on and on. Teachers with 0 – 3 years will want to watch this webinar hosted by Lori Hairston (WA) for great ideas to manage the classroom, plan lessons, and teach a dynamic subject like business, finance and marketing.

NOTE: To access the NEW MBA Learning Center, visit mba.instructure.org. To access the NEW State's Connection, visit mbastatesconnection.mbaresearch.org