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Public-Relations (PR) Nightmares: Marketing Project with Rubric
Conditional Remix & Share Permitted
CC BY-NC-SA
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This lesson module guides students as they examine the impact of negative publicity on businesses, as well as methods to regain customers’, employees’, and the public’s confidence in the goods and services offered by these businesses. Working in teams, students create a public-relations campaign to help a real company to recover from bad press. Copyright PMIEF.

Subject:
Business and Information Technology
Career and Technical Education
Marketing, Management and Entrepreneurship
Material Type:
Lesson Plan
Author:
MBA Research and Curriculum Center
Date Added:
07/31/2020
Real-World Learning In a Virtual Environment
Conditional Remix & Share Permitted
CC BY-NC-SA
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Want to try project-based learning to get your students involved in real-world issues? A former North Carolina Technology and Learning Teacher of the Year talks about how she worked with the North Carolina Zoo to get students excited about learning.

Subject:
Social Studies
World Cultures
Material Type:
Lesson Plan
Reading
Teaching/Learning Strategy
Provider:
University of North Carolina at Chapel Hill School of Education
Provider Set:
LEARN NC Articles & More
Author:
David Walbert
Date Added:
06/16/2005
Study Design for Air Quality Research
Read the Fine Print
Educational Use
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Students take an in-depth look at what goes into planning a research project, which prepares them to take the lead on their own projects. Examining a case study, students first practice planning a research project that compares traditional cook stoves to improved cook stoves for use in the developing world. Then they compare their plans to one used in the real-world by professional researchers, gaining perspective and details on the thought and planning that goes into good research work. Then students are provided with example materials, a blank template and support to take them from brainstorming to completing a detailed research plan for their own air quality research projects. Conducting students’ AQ-IQ research studies requires additional time and equipment beyond this planning activity. Then after the data is collected and analyzed, teams interpret the data and present summary research posters by conducting the next associated activity Numerous student handouts and a PowerPoint® presentation are provided.

Subject:
Career and Technical Education
Physical Science
Material Type:
Activity/Lab
Provider:
TeachEngineering
Author:
AirWaterGas SNR Project Education and Outreach, College of Engineering, University of Colorado Boulder
Ashley Collier
Ben Graves
Daniel Knight
Drew Meyers
Eric Ambos
Eric Lee
Erik Hotaling
Evan Coffey
Hanadi Adel Salamah
Joanna Gordon
Katya Hafich
Michael Hannigan
Nicholas VanderKolk
Olivia Cecil
Victoria Danner
Date Added:
10/13/2017
To Have & To Hold - Project with Rubric
Conditional Remix & Share Permitted
CC BY-NC
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Project Description: This project introduces students to entrepreneurship as well as economic systems, developing nations, and transitional economies. Each team will conduct thorough research on the economies of three diverse nations and determine which of those countries is most hospitable and supportive of entrepreneurship and private business ownership. After identifying which of the three is most ideal for entrepreneurship, the team will create promotional pieces of its choice (e.g., television commercial, series of advertisements, podcast, etc.) to persuade would-be entrepreneurs to start their businesses in that particular country.The attached project document (found in the Resource Library) includes step-by-step instructions, templates, briefings, resources, and rubrics to help guide the project. Driving Question: Which countries are most supportive of entrepreneurship and personal business ownership? Timeframe: 2 weeks

Subject:
Business and Information Technology
Career and Technical Education
Economics
Marketing, Management and Entrepreneurship
Material Type:
Lesson Plan
Author:
MBA Research and Curriculum Center
Date Added:
05/23/2018
Webinar: New Teacher Survival Tips
Restricted Use
Copyright Restricted
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How do you do it? Plan lessons, attend meetings, manage the classroom, grade papers, meet with administrators and parents? The list could go on and on. Teachers with 0 – 3 years will want to watch this webinar hosted by Lori Hairston (WA) for great ideas to manage the classroom, plan lessons, and teach a dynamic subject like business, finance and marketing.

NOTE: To access the NEW MBA Learning Center, visit mba.instructure.org. To access the NEW State's Connection, visit mbastatesconnection.mbaresearch.org

Subject:
Business and Information Technology
Career and Technical Education
Marketing, Management and Entrepreneurship
Material Type:
Other
Author:
MBA Research and Curriculum Center
Date Added:
05/31/2018
What's the Situation? - Project with Rubric
Conditional Remix & Share Permitted
CC BY-NC
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Project Description: This project focuses on economic indicators and their use as measures of an economy’s strength. Student teams will gather historical and current economic data, analyze these data, and use their findings to determine the current phase of the business cycle. Then, each team will predict the health of the U.S. economy over the next 12 months, including which phase(s) of the business cycle the economy will experience, and based on this forecast, determine what industry would be best for a venture capitalist to invest in during that time. Each team will develop charts and tables that contain its research findings and economic forecast, develop a short report of its recommendation, and present its work to a venture capitalist, economic development coordinator, or local entrepreneur. The attached project document (found in the Resource Library) includes step-by-step instructions, templates, briefings, resources, and rubrics to help in executing this project.Driving Question: What phase(s) of the business cycle do you expect the U.S. economy to experience over the next 12 months, and what industry should a venture capitalist invest in during that time? Timeframe: 2 weeks

Subject:
Business and Information Technology
Career and Technical Education
Economics
Marketing, Management and Entrepreneurship
Material Type:
Lesson Plan
Author:
MBA Research and Curriculum Center
Date Added:
05/23/2018