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Overview:
This lesson module guides students as they examine the impact of negative publicity on businesses, as well as methods to regain customers’, employees’, and the public’s confidence in the goods and services offered by these businesses. Working in teams, students create a public-relations campaign to help a real company to recover from bad press. Copyright PMIEF.
Subject:
Career and Technical Education, Business and Information Technology, Marketing, Management and Entrepreneurship
Level:
High School
Material Type:
Lesson Plan
Author:
Date Added:
07/31/2020
License:
Creative Commons Attribution Non-Commercial Share Alike Creative Commons Attribution Non-Commercial Share Alike
Language:
English
Media Format:
Downloadable docs

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