Summary
Table of Contents

This activity is for a Sports and Entertainment Marketing course. There are five phases to the project. Students will develop their own sports franchise or concert tour. Students will identify a new market, design a stadium, come up with a distribution plan, price tickets, develop sales promotions for their new team, and develop merchandise for the team.

Learning Goals

Recognize the impact of sports and entertainment marketing on today's society.
Identify demographic, psychographic, and geographic characteristics of a market segment.
Explain how a city would attract a professional sports team.
Recognize the economic impact of bringing a professional sports team to a city.
Consider how a sports franchise is a financial asset to a city.
Develop a new brand for a big league sports team.
Identify the target market using demographic, psychographic, and geographic characteristics for a new big league sports team located in a city of one’s choice
Create a logo and team slogan for a new big league sports team
Identify potential sponsors for a new big league sports team
Develop a sponsorship contract for a big league sports team
Differentiate between multi-use and single use facilities
Explore stadium design examples
Select appropriate building sites for potential stadiums for a league expansion team
Design a fantasy stadium incorporating all the necessities required legally and desired by teams
Defend design elements of a fantasy stadium
Compare and contrast special pricing strategies used by professional sports teams
Calculate ticket prices for your sports franchise based on seating
Develop a pricing strategies brochure for a fantasy sports team
Explore elements of ticket design
Calculate revenue for a sold out stadium
Explain how professional sports teams use each of the elements of the promotional mix
Develop promotional activities for a professional sports team
Create pricing policies and strategies including pre-season ticket sales, group ticket sales, and corporate ticket sales by professional sports teams
Develop merchandise consistent with your team’s brand
Create a mission statement for your sports franchise
Create a catalogue with product images, item numbers, product descriptions, and prices of team merchandise
Price merchandise accordingly

title "Sports and Entertainment Marketing-Franchise Project" 2024 by Ashley Tessmer
under license"Creative Commons Attribution Non-Commercial No Derivatives"

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Cite this work

Sports and Entertainment Marketing-Franchise Project

Created Feb. 6, 2024 by Ashley Tessmer

Students enrolled in Sports and Entertainment Marketing develop their own sports franchise (expansion team) or concert tour. This project is ongoing throughout the term as we discuss and read articles related to the content within each section. Students are provided a slideshow template for each section that they copy and pasted into their master template that they will use to present. The project is broken down into five phases. Students complete each phase and do a final presentation at the end of the term on their expansion team or concert tour.

Phase 1-Market Identification Rubric

Phase 1 Template

Phase 2-Stadium Design Rubric

Phase 2 Template

Phase 3-Distribution Rubric

Phase 3 Template

Phase 4-Sales Promotion Rubric

Phase 4 Template

Phase 5-Product Development and Merchandising Rubric

Phase 5 Template

Sports Franchise Project Overview

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Subject:: Marketing, Management and Entrepreneurship
Level:: High School
Material Type:: Activity/Lab, Assessment, Case Study, Formative Assessment, Rubric/Scoring Guide

Standards

WI.MME.MC1.a.14.h

Wisconsin Standards for Marketing, Management and Entrepreneurship

Grades 9-12

Learning Domain: Market Planning

Standard: Review the concept of market and market identification.

Degree of Alignment: Not Rated (0 users)

WI.MME.MC1.b.2.h

Wisconsin Standards for Marketing, Management and Entrepreneurship

Grades 9-12

Learning Domain: Market Planning

Standard: Determine and evaluate market needs and opportunities.

Degree of Alignment: Not Rated (0 users)

WI.MME.MC1.b.5.h

Wisconsin Standards for Marketing, Management and Entrepreneurship

Grades 9-12

Learning Domain: Market Planning

Standard: Develop customer/client profiles (demographics, geographics, psychographics, behavioral, etc.).

Degree of Alignment: Not Rated (0 users)

WI.MME.MC5.b.9.h

Wisconsin Standards for Marketing, Management and Entrepreneurship

Grades 9-12

Learning Domain: Product Service Management

Standard: Construct a new product idea.

Degree of Alignment: Not Rated (0 users)

WI.MME.MC6.a.11.h

Wisconsin Standards for Marketing, Management and Entrepreneurship

Grades 9-12

Learning Domain: Pricing

Standard: Explain factors affecting pricing decisions.

Degree of Alignment: Not Rated (0 users)

WI.MME.MC6.b.10.h

Wisconsin Standards for Marketing, Management and Entrepreneurship

Grades 9-12

Learning Domain: Pricing

Standard: Select approach for setting a base price {cost, demand, competition).

Degree of Alignment: Not Rated (0 users)

WI.MME.MC6.b.8.h

Wisconsin Standards for Marketing, Management and Entrepreneurship

Grades 9-12

Learning Domain: Pricing

Standard: Establish pricing objectives.

Degree of Alignment: Not Rated (0 users)

WI.MME.MC6.b.9.h

Wisconsin Standards for Marketing, Management and Entrepreneurship

Grades 9-12

Learning Domain: Pricing

Standard: Select and analyze pricing policies and strategies.

Degree of Alignment: Not Rated (0 users)

WI.MME.MC7.b.6.h

Wisconsin Standards for Marketing, Management and Entrepreneurship

Grades 9-12

Learning Domain: Promotion

Standard: Coordinate activities in the promotional mix.

Degree of Alignment: Not Rated (0 users)

WI.MME.MC7.l.21.h

Wisconsin Standards for Marketing, Management and Entrepreneurship

Grades 9-12

Learning Domain: Promotion

Standard: Develop a sales- promotion plan.

Degree of Alignment: Not Rated (0 users)

WI.MME.MF1.a.4.h

Wisconsin Standards for Marketing, Management and Entrepreneurship

Grades 9-12

Learning Domain: Introduction to Marketing

Standard: Explain marketing and its importance in a global economy.

Degree of Alignment: Not Rated (0 users)

WI.MME.MF3.d.4.h

Wisconsin Standards for Marketing, Management and Entrepreneurship

Grades 9-12

Learning Domain: Economics

Standard: Appraise economic growth and identify the factors that cause it.

Degree of Alignment: Not Rated (0 users)