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This activity is for a Sports and Entertainment Marketing course. There are five phases to the project. Students will develop their own sports franchise or concert tour. Students will identify a new market, design a stadium, come up with a distribution plan, price tickets, develop sales promotions for their new team, and develop merchandise for the team.
- Subject:
- Career and Technical Education
- Marketing, Management and Entrepreneurship
- Material Type:
- Activity/Lab
- Assessment
- Case Study
- Formative Assessment
- Rubric/Scoring Guide
- Date Added:
- 05/07/2019