After introducing the product development process, students will develop their own products …
After introducing the product development process, students will develop their own products made out of only the materials provided. Students will be asked to identify product features and benefits of their products, purpose of the product, develop a slogan, and explain what they did at each of the six steps of the product planning process.
Project can be used to teach within a branding unit or can …
Project can be used to teach within a branding unit or can be an assessment at the end of a chapter/unit. Emphasis can be on co-branding, package redesign, or re-branding an established product to appear new again. Both the project requirements & rubric (checklist) are attached.Great for block scheduling. Have had students evaluate best package and design to incorporate peer evalation.*See Resource Library for attachments.*
This activity is for a Sports and Entertainment Marketing course. There are …
This activity is for a Sports and Entertainment Marketing course. There are five phases to the project. Students will develop their own sports franchise or concert tour. Students will identify a new market, design a stadium, come up with a distribution plan, price tickets, develop sales promotions for their new team, and develop merchandise for the team.
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