Marketing course FREE teacher resources and trial access to online course solution as well as a correlation to WI state standards (MME & WCCTS).

This article discusses the importance of marketing analysis when it comes to planning for your business. It explains the nature of marketing analysis and some key points to keep in mind when performing market analysis.

Students are given a scenario for a lawn care business that is currently struggling. In order to improve the business, students will have to develop a plan that includes new business markets. The scenario can be see in the project description along with the rubric. Students utilize the template to complete and present their projects.

The goal of this assignment is for students to grasp the difference between business to consumer markets and business to business markets.