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Burrow, Marketing Teacher Resources and Trial Online Access with BIT Standards Correlation (Cengage)
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Marketing course FREE teacher resources and trial access to online course solution as well as a correlation to WI state standards (MME & WCCTS).

Subject:
Marketing, Management and Entrepreneurship
Material Type:
Activity/Lab
Assessment
Curriculum Map
Homework/Assignment
Interactive
Lesson Plan
Reading
Teaching/Learning Strategy
Textbook
Author:
Abigail Hess
Date Added:
07/31/2020
Demonstrating Negotiation Skills - Rubric with Activities
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CC BY-NC
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This rubric includes three scenarios (one for the classroom, one for the workplace, and one for career-technical student organizations) that can be implemented to assess students' abilities to demonstrate negotiation skills. It also includes a comprehensive rubric and instructions for using the rubric to assess student performance. A downloadable document containing the full set of activities, intructions, and rubrics can be found in the Resource Library. For more rubrics and other instructional tools, visit https://mbastatesconnection.mbaresearch.org/.

Subject:
Career and Technical Education
Business and Information Technology
Marketing, Management and Entrepreneurship
Material Type:
Lesson Plan
Author:
MBA Research and Curriculum Center
Date Added:
05/25/2018
Personal Selling-Eulogy Assignment
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CC BY-NC-ND
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Overview:
People are products. Therefore, it is to your benefit to think about what you want to achieve in this lifetime. Do you want a college education? Do you want to get married? Do you want to have children? Do you want to stay in Wisconsin Rapids? Do you want to be famous, rich, giving, happy, etc…? What kind of career will you have? What are some dreams for your future? One way of setting goals and achieving them is to have them written down or to analyze those who have had the greatest impact on your life.

Assignment:
Students are to write a one page tribute about themselves or someone important to them. A tribute is a speech or writing in commendation of the character or services of a person.

Subject:
Marketing, Management and Entrepreneurship
Material Type:
Formative Assessment
Author:
Ashley Tessmer
Date Added:
08/02/2019
The Selling Process - Lesson and Activity
Conditional Remix & Share Permitted
CC BY-NC
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This briefing introduces students to the concept of the selling process and its phases. It walks through the steps in the selling process. First, use the briefing (found in Task 1) to teach students about this concept. Then, each student should observe a sales presentation in which the salesperson used a selling process. Given a list of the components of the selling process, students should identify what was said or took place during the presentation that constituted each phase of the selling process and discuss the responses with the class. This lesson is a part of the Marketing Principles Course Guide. To download it, visit mbastatesconnection.mbaresearch.org and select "Course Guides" under "Curriculum and Instruction."

Subject:
Career and Technical Education
Business and Information Technology
Marketing, Management and Entrepreneurship
Material Type:
Lesson Plan
Author:
MBA Research and Curriculum Center
Date Added:
05/01/2018