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  • WI.BIT.MK1.f.5.h - Develop a comprehensive marketing plan for either a domestic or intern...
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Developing a Marketing Plan - Three Activities with Performance Assessment Rubric
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This rubric includes three scenarios (one for the classroom, one for the workplace, and one for career-technical student organizations) that can be implemented to assess students' abilities to develop a marketing plan. It also includes a comprehensive rubric and instructions for using the rubric to assess student performance.  A downloadable document containing the full set of activities, intructions, and rubrics can be found in the Resource Library. For more rubrics and other instructional tools, visit https://mbastatesconnection.mbaresearch.org/.

Subject:
Marketing, Management and Entrepreneurship
Material Type:
Lesson Plan
Author:
MBA Research and Curriculum Center
Date Added:
05/08/2018