This rubric includes three scenarios (one for the classroom, one for the workplace, and one for career-technical student organizations) that can be implemented to assess students' abilities to develop a marketing plan. It also includes a comprehensive rubric and instructions for using the rubric to assess student performance.  A downloadable document containing the full set of activities, intructions, and rubrics can be found in the Resource Library. For more rubrics and other instructional tools, visit https://mbastatesconnection.mbaresearch.org/.

You and another team member have been hired as the social media marketing manager to develop a social media campaign for a retail brand. The goal of this assignment is to apply the learnings from the Social Marketing Training on Hootsuite and class discussions to determine how to best develop a campaign that meets a brand’s objectives.