Author:
Haley Hesselberg
Subject:
Marketing, Management and Entrepreneurship
Material Type:
Activity/Lab
Level:
High School
Tags:
  • Market Planning
  • Marketing Mix
  • School-based Enterprise
  • Target Market
  • License:
    Creative Commons Attribution
    Language:
    English
    Media Formats:
    Downloadable docs

    Education Standards

    Holiday Elves Project-Target Market/ Marketing Mix Activity related to SBE

    Overview

    An activity utilizing products in the school based enterprise to allow students to demonstrate knowledge of the concepts of target markets and the marketing mix.

    Holiday Elves Project-Target Market/ Marketing Mix Activity related to SBE

    This activity can be used when discussing target markets and the marketing mix in a lower level marketing course to allow students to apply their knowledge of these concepts while introducing them to a school based enterprise and allowing them to use the SBE as a learning lab for these concepts. Students utilized the products in the SBE to identify a target market for the product and then develop the marketing mix for that product. A good resource to get students out of the classroom, moving around and interacting with the SBE in an introductory manner or as an extension of the classroom.