Students are able to research and develop a school based enterprise fall line. Students should be looking at trends, market planning, and vendor selection as they go through the development of products.

An activity utilizing products in the school based enterprise to allow students to demonstrate knowledge of the concepts of target markets and the marketing mix.

This article discusses the importance of marketing analysis when it comes to planning for your business. It explains the nature of marketing analysis and some key points to keep in mind when performing market analysis.

This is a project for students to complete at the end of our product/service planning unit.

Video ExplainationGoogle Doc- ProjectGoogle Doc- Rubric This final project will go through the major aspects of sports and entertainment marketing.  I use this as a semester project and introduce it in week 2 or week 3 and revisit it after each unit to do some work on it.  Students then present their project at the end of the class of their final project.  Studetns use Google Sites to create their projects to enhance digital literacy.