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The marketing mix and the 4Ps of marketing are often used as synonyms for each other. In fact, they are not necessarily the same thing.
"Marketing mix" is a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service to market. The 4Ps is one way – probably the best-known way – of defining the marketing mix, and was first expressed in 1960 by E J McCarthy.
- Subject:
- Career and Technical Education
- Marketing, Management and Entrepreneurship
- Material Type:
- Diagram/Illustration
- Learning Task
- Lesson Plan
- Reading
- Reference Material
- Provider:
- Mind Tools
- Date Added:
- 10/27/2016