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The Marketing Mix and the 4 P's of Marketing
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The marketing mix and the 4Ps of marketing are often used as synonyms for each other. In fact, they are not necessarily the same thing.
"Marketing mix" is a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service to market. The 4Ps is one way – probably the best-known way – of defining the marketing mix, and was first expressed in 1960 by E J McCarthy.

Subject:
Career and Technical Education
Marketing, Management and Entrepreneurship
Material Type:
Diagram/Illustration
Learning Task
Lesson Plan
Reading
Reference Material
Provider:
Mind Tools
Date Added:
10/27/2016