Description

Overview:

Students are asked to compare two similar businesses in an effort to differentiate the business' target markets. Students will answer a series of questions about the business in order to create a customer profile. Students will utilize their customer profile to determine how and where that business should advertise. This helps students see that all decisions relate back to a business' target market.

Subject:

Marketing, Management and Entrepreneurship

Level:

High School

Grades:

Grade 9, Grade 10, Grade 11, Grade 12

Material Type:

Activity/Lab, Assessment, Case Study, Formative Assessment, Homework/Assignment, Lesson

Author:

Ashley Tessmer

Date Added:

08/02/2019