Teacher

Description

Overview:
Students are asked to compare two similar businesses in an effort to differentiate the business' target markets. Students will answer a series of questions about the business in order to create a customer profile. Students will utilize their customer profile to determine how and where that business should advertise. This helps students see that all decisions relate back to a business' target market.
Subject:
Marketing, Management and Entrepreneurship
Level:
High School
Grades:
Grade 9, Grade 10, Grade 11, Grade 12
Material Type:
Activity/Lab, Assessment, Case Study, Formative Assessment, Homework/Assignment, Lesson
Author:
Date Added:
08/02/2019
License:
Creative Commons Attribution-NonCommercial-NoDerivs 3.0 United States Creative Commons Attribution-NonCommercial-NoDerivs 3.0 United States
Language:
English
Media Format:
Text/HTML, Video

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