Students are asked to compare two similar businesses in an effort to …
Students are asked to compare two similar businesses in an effort to differentiate the business' target markets. Students will answer a series of questions about the business in order to create a customer profile. Students will utilize their customer profile to determine how and where that business should advertise. This helps students see that all decisions relate back to a business' target market.
Stations activity - students rotate through each station and discuss the market …
Stations activity - students rotate through each station and discuss the market segmentation / customer profile. Printable descriptions attached along with a reproducible handout for students to use to record their thoughts.
The project is the kick off to students picking a city and …
The project is the kick off to students picking a city and state for a new NFL franchise for a Sports Marketing course. Prior to creating a team name, students will research a city and state to determine it is appropriate for a new sports franchise. Prior to kicking off the project, as a class, it is ideal to review a map of where current NFL franchises are located. In addition, it is required that students find a city population of at least 150,000 people
Project for Marketing I class - Students must create a new product …
Project for Marketing I class - Students must create a new product or service idea and present their work in front of the class. Explain the 4 Ps through a slide show or visual aid. Describe customer profile. Project guidelines and grading rubric attached along with one exemplar.
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