Jane Strong
Business and Information Technology
Material Type:
Lesson Plan
High School
9, 10, 11, 12
  • Business
  • Business Management
  • Business Plan
  • Business Planning
  • Functions of Business
  • High School
  • Into to Business
  • MindTools
  • SWOT
  • SWOT Analysis
  • Strategic Planning
    Creative Commons Attribution Non-Commercial Share Alike
    Media Formats:
    Downloadable docs, Text/HTML, Video

    Education Standards

    Business Planning - SWOT Analysis

    Business Planning - SWOT Analysis


    Students learn to prepare a SWOT Analysis for a new business venture. Resources include a MindTools YouTube video, related article link, and SWOT Analysis PDF worksheet. This can be used as an exercise in business planning, or part of a formal Business Plan project.

    Watch Video

    Students will watch the Youtube Video on SWOT Analysis. Viewing can be individual or whole group. 

    Watch Youtbe video, How to Use SWOT Analysis, from MindTools.

    Read Article - SWOT Analysis

    Students will open link to MindTools article, SWOT Analysis, and read. The article highlights questions to ask for each of the four parts of the analysis.

    Read MindTool article, SWOT Analysis, to learn more about crafting a SWOT Analysis.

    Prepare a SWOT Analysis

    Students will use "SWOT Analysis" PDF worksheet to perform a SWOT Analysis on a new business. This can be used as part of a larger project for a business plan, or a stand-alone exercise.

    Using the "SWOT Analysis" worksheet provided, prepare a SWOT Analysis for your new business. The guiding questions in the Mindtools article, SWOT Analysis, will help you to identify strengths, weaknesses, opportunites, and threats.