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  • WI.MME.MC7.d.4.h - Explain the importance of coordinating elements in advertising.
Niche Retail Catalog
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Students are to choose a retail store in which to create a catalog to promote their products. The end product will be a four-page catalog that showcases four different product lines. Within each page, the students are to add one caveat:
Page 1 - Company name and slogan
Page 2 - Sales promotion
Page 3 - Social media contest
Page 4 - Publicity
Overall, the students should keep proper branding ideals in place, and be certain to write appropriate copy (not just copy and paste from website)

Subject:
Career and Technical Education
Marketing, Management and Entrepreneurship
Material Type:
Assessment
Date Added:
05/29/2019
Stukent: Social Media Marketing Online Simulation
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CC BY-NC-ND
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Stukent's Social Media Marketing Online Simulation:

Write Targeted Social Media Ads
Students learn and test different promotional strategies to create compelling social media ads across various social media network platforms. Students will gain experience in writing ad copy that increases engagement and conversions.

Perform Demographic Targeting
Students get to analyze which types of content on which platforms resonate better amongst different demographics.

Social Media Content Promotion Strategies
Students learn the difference between earned, owned, and paid social media marketing promotion strategies. They will analyze various forms of media and different targeting strategies to achieve the greatest reach.

Measure Key Performance Indicators
Knowing which indicators to measure and improve can make or break your social media marketing efforts. The Mimic Social Simulation will help students learn not only what these key performance indicators are, but also how to improve such indicators.

Ad Budgeting
Students will learn how to manage a social media marketing budget that allows them to place competitive bids to drive clicks, shares, likes, comments, etc.

Proper Content Scheduling
Students learn the art of content scheduling. They will analyze data points and schedule out their posts to go live at optimal times.

Subject:
Career and Technical Education
Marketing, Management and Entrepreneurship
Material Type:
Full Course
Homework/Assignment
Learning Task
Module
Simulation
Unit of Study
Date Added:
12/11/2019
Understanding and creating ads: SNAPCHAT
Unrestricted Use
CC BY
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I created this assignmet for students to utilize social media marketing skills.  Students will go through the quizzes that snapchat provides and will then creat a snapchat filter, story, and advertisement.  I allow students to search for their own templates or use Canva and use those.  Students will also create using their own personal snapchats and screenshot the result.

Subject:
Marketing, Management and Entrepreneurship
Material Type:
Activity/Lab
Author:
Sean Van Aacken
Date Added:
06/15/2020