This project encompasses all that was learned during the course by coming …
This project encompasses all that was learned during the course by coming up with an original product the student creates. It includes the 4 Ps of Marketing, Target Market, Market Segmentation, Sponsorships, Endorsements, etc. The student must also create a physical replica of their "new" product. The product is then presented to the class and teacher.
Students will utilize their event planning skills in order to plan a …
Students will utilize their event planning skills in order to plan a charity event. Students are responsible for developing a marketing plan that includes the use of the promotional mix, writing press releases, securing sponsors, working as a team, and raising money for a local cause. Students will be evaluated based on their effort and performance prior to, the night of, and through the reflection of the event.
This activity is for a Sports and Entertainment Marketing course. There are …
This activity is for a Sports and Entertainment Marketing course. There are five phases to the project. Students will develop their own sports franchise or concert tour. Students will identify a new market, design a stadium, come up with a distribution plan, price tickets, develop sales promotions for their new team, and develop merchandise for the team.
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