The Institute for Humane Studies has partnered with the authors of the textbook Common Sense Economics: What Everyone Should Know about Wealth Creation and Prosperity to help teach students why economic understanding is essential for life in today's society. With videos and quiz question corresponding to each element, this collection can be used as a study guide for "Part 1: Twelve Key Elements of Economics".

This lesson introduces students to factors affecting pricing decisions. First, use the briefing (found in Task 1) to teach students about this concept. Then, instruct students to imagine that they are business owners and that they must identify factors that will affect their pricing decisions. Finally, discuss responses as a class. This briefing is a part of the Principles of Entrepreneurship Course Guide. To download it, visit mbastatesconnection.mbaresearch.org and select "Course Guides" under "Curriculum and Instruction."

Project for Marketing I class - Students must create a new product or service idea and present their work in front of the class. Explain the 4 Ps through a slide show or visual aid. Describe customer profile. Project guidelines and grading rubric attached along with one exemplar.