Welcome to one of 12 Business, Marketing and Information Technology Quality Modules! The purpose of these modules is to illustrate quality examples of each of the 2018 ACTE Quality CTE Framework elements. Regardless if you are in a pre-service education program or an experienced educator, these modules will benefit your future and business & marketing program11. Work-based Learning addresses the delivery of a continuum of work-based learning involving sustained, meaningful interactions with industry or community professionals that foster in-depth, firsthand engagement with the tasks required in a given career field. Experiences may be delivered in workplaces, in the community, at educational institutions and/or virtually, as appropriate, and include a range of activities such as workplace tours, job shadowing, school-based enterprises, internships and apprenticeships.

This is a student handout as a reference to use when creating their market research survey for the marketing information management unit.See the quick video below for a description of how I use this in my classroom.How to Create a Survey

This is the final project I use at the end of my marketing information management unit. See link below for quick video explanation.Marketing Information Management Project

Business and Marketing activity for grades 9-12 relating to Market Research. Students will prepare a taste test for the class. Conduct a Google survey and determine consumer preferences and report the results back to the class using visual aids. 

The purpose of this course is to: Introduce you to key marketing ideas and phenomena. Develop your skills in marketing analysis and planning. Provide you with a forum (both written and oral) for presenting and defending your own recommendations and critically examining and discussing those of others.Emphasis is on theory and practice that draws on market research, competitive analysis, and marketing science.

This worksheet is for students to complete while they sample a variety of name brand and private label food items.

VALS2 is a market research tool used to help gather data about psychographic characteristics.  I use this tool at the beginning of the marketing information management unit to introduce students to the concept of data collection and using it to make decisions.See quick explanation video below about how I use this in my classroom.VALS2 Web Survey