Author:
MBA Research and Curriculum Center
Subject:
Career and Technical Education, Business and Information Technology, Marketing, Management and Entrepreneurship
Material Type:
Lesson Plan
Level:
Middle School, High School
Tags:
  • Lesson
  • Marketing
  • Price
  • Pricing
  • Pricing Decisions
  • Reading
    License:
    Creative Commons Attribution Non-Commercial
    Language:
    English
    Media Formats:
    Downloadable docs

    Education Standards

    Factors Affecting Pricing Decisions - Lesson and Activity

    Overview

    This lesson introduces students to factors affecting pricing decisions. First, use the briefing (found in Task 1) to teach students about this concept. Then, instruct students to imagine that they are business owners and that they must identify factors that will affect their pricing decisions. Finally, discuss responses as a class. This briefing is a part of the Principles of Entrepreneurship Course Guide. To download it, visit mbastatesconnection.mbaresearch.org and select "Course Guides" under "Curriculum and Instruction."

    Discuss factors affecting pricing decisions as a class.

    Using the attached briefing, lead the class in a lesson about the factors that affect pricing decisions. 

    Learn about the factors that affect pricing decisions. 

    Determine factors affecting YOUR pricing decisions.

    Instruct students to imagine that they are business owners. Their businesses can sell anything they want. Students must identify factors that will affect their pricing decisions. They should write down their ideas on a sheet of paper.

    Imagine that you are a business owner. Your business can be anything you want it to be. Now, identify the factors that would affect your pricing decisions. Write down your ideas on a sheet of paper. 

    Discuss with the class.

    Students should share their responses with the class.

    Share your ideas with the class.