Video explains how to conduct a feasibility study to determine the viability of a business venture

“Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.”— Tim Brown, CEO of IDEOThinking like a designer can transform the way organizations develop products, services, processes, and strategy. This approach, which IDEO calls design thinking, brings together what is desirable from a human point of view with what is technologically feasible and economically viable. It also allows people who aren't trained as designers to use creative tools to address a vast range of challenges.

This unit is an exceprt from the MBA Research and Curriculum Principles of Entrepreneurship Course Guide. Course Guides include recommended performance indicators, sequencing, instructional objectives, resources, and activities for students. The full course includes 11 more units focused on generating ideas, establishing a business, and more. To access the full course guide, visit mbastatesconnection.mbaresearch.org and select "Course Guides" under "Curriculum and Instruction."Use this as a guide to teaching a unit about determining feasibility. Each task is related to one performance indicator in the unit. First, use the learning objectives to teach students the important components of a topic. Then, use the activity to engage students and reinforce learning. The online and textbook resources in each tasks can be used to extend learning.