What is an elevator pitch? Imagine that you are riding in an elevator from the top floor of a building to the lobby with someone that you want to convince to: hire you, buy something from you, sell something, etc. The trip will take approximately 30 seconds, so your time is limited! Your elevator pitch will be used to convince a potential customer to purchase a product from the CTC Connection store. So, pick a product and let's get started!!!

Students will use video marketing to increase sales revenue in the school store by creating their own product demonstration videos.

This briefing introduces students to the concept of the selling process and its phases. It walks through the steps in the selling process. First, use the briefing (found in Task 1) to teach students about this concept. Then, each student should observe a sales presentation in which the salesperson used a selling process. Given a list of the components of the selling process, students should identify what was said or took place during the presentation that constituted each phase of the selling process and discuss the responses with the class. This lesson is a part of the Marketing Principles Course Guide. To download it, visit mbastatesconnection.mbaresearch.org and select "Course Guides" under "Curriculum and Instruction."