This assignment was developed to test students knowledge on the functions of packaging. Students will act as a packaging engineer for a new fundraising company with a unique idea. Students are told that the product is a raw egg with the likeness of Elvis Presley on it. Students will have to develop a package that will contain and protect, promote, facilitate storage, use, and convenience, and facilitate recycling of the product. Student's packages will then be put through a delivery test. The delivery tesst will involve throwing the package back and forth from one person to another ten times from a distance of 15 feet. Should the product survive this, it will be exposed to the "plunge" where it will be given a one-time free fall from 8 feet high.

or this project you will go to three websites and fill in the answers to the questions regarding the Marketing Mix for each company. The websites are:
http://www.mayfielddairy.com/
http://www.bluebell.com/home./
http://www.benjerry.com/

Project can be used to teach within a branding unit or can be an assessment at the end of a chapter/unit.  Emphasis can be on co-branding, package redesign, or re-branding an established product to appear new again.  Both the project requirements & rubric (checklist) are attached.Great for block scheduling.  Have had students evaluate best package and design to incorporate peer evalation.*See Resource Library for attachments.*