This is the final project I use at the end of my marketing information management unit. See link below for quick video explanation.Marketing Information Management Project

This is the student handout I use to help conduct a focus group in class.  I purchase a variety of food items to bring in and then conduct a focus group discussion so that students understand how to collect this type of data.See the video link below for a quick explanation of how I use this in my classroom.Taste Test Focus Group