This lesson teaches students about market identification and segmentation, with a focus on ethics. First, use the Discussion Guide (found in Task 1) to teach students about this concept. Then, use the ethical case study and response questions to assess their understanding. This activity allows students to understand target marketing and its implications. A full lesson module related to this concept can be found on the MBA Learning Center. Visit mba.instructure.com and search for "MP:003" in the Commons. 

This project encompasses all that was learned during the course by coming up with an original product the student creates. It includes the 4 Ps of Marketing, Target Market, Market Segmentation, Sponsorships, Endorsements, etc. The student must also create a physical replica of their "new" product. The product is then presented to the class and teacher.