The Business Model Canvas (BMC) gives you the structure of a business plan without the overhead and the improvisation of a 'back of the napkin' sketch without the fuzziness.  The Canvas has nine elements: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Activities, Key Resources, Key Partnerships, Cost Structure.  The Canvas is popular with entrepreneurs for business model innovation.  Fundamentally, it delivers three things: focus, flexibility, and transparency. 

Students will be able to
- Apply their knowledge on creating a business
- Craft a business presentation, advertisement, and elevator pitch
- Present their business idea to your classmates

Students will be able to
- Understand what makes a strong business idea
- Brainstorm your own business ideas
- Identify characteristics of successful entrepreneurs