Standards (Wisconsin):•     B&IT or MM&E Standards•     Wisconsin CTE-Common CoreMK1.d.14.h: Demonstrate the steps  involved in the personal selling  process. MK1.e.7.h: Identify ways business  can positive customer relationshipsContent Learning Objectives:1.      TSW will list the steps of the sales process2.      TSW will develop the steps of the sales process to match a product of their choice3.      TSW choose a product to represent to a potential seller Language Demands:Identify the language function of this lesson’s central focus and the associated vocabulary, symbols and syntax or discourse.1.    Vocabulary- The steps of the sales process: introduction, questioning, presentation, etc.2.    Discourse- The oral process of building a relationship with someone and matching their needs to a product/service

This briefing introduces students to the concept of the selling process and its phases. It walks through the steps in the selling process. First, use the briefing (found in Task 1) to teach students about this concept. Then, each student should observe a sales presentation in which the salesperson used a selling process. Given a list of the components of the selling process, students should identify what was said or took place during the presentation that constituted each phase of the selling process and discuss the responses with the class. This lesson is a part of the Marketing Principles Course Guide. To download it, visit mbastatesconnection.mbaresearch.org and select "Course Guides" under "Curriculum and Instruction."