The purpose of this study is to investigate factors relevant to business success in a small, rural Northwestern Wisconsin community and determine what influences are behind their ability to succeed. The study looks to provide a basis for a Project Based Learning format that could be used at the high school or technical college level, allowing students to investigate their own community and explore career options. In addition, as a young person researches and understands their own community, the impetus would be a greater appreciation for their immediate surroundings along with the entrepreneurial energy needed to sustain a successful business lacking urban resources. The success of such businesses is imperative to the survival of such municipalities and supports the wellbeing of its residents. The study goes further to provide general feedback to the Chambers of Commerce that participate in such a study about the specific and unique aspects that create success in a defined geographical area through simple survey techniques.

The focus of this study is to study the brand identity of the Menomonie High School Field House. Once an analysis can take place of how the community and other stakeholders view the MHS Field House, a better idea of effective marketing practices can be presented. In order to participate in this study, stakeholders will be asked to complete an anonymous survey. The survey will include basic participant information, such as gender, and age groups. The survey will also consist of multiple-choice questions relating to their views, experience, and suggestions for the MHS Field House. Data collected from this survey will determine what areas of the MHS Field House should be focused on in the upcoming years and will help identify the best ways to market the facilities and other offerings.