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Summary
Table of Contents

Slideshow created by Scot Duval of the International Trademark Association (INTA) and was presented at the 2019 MBA Conclave. There are some student friendly diagrams, logos, and descriptions of types of intellectual property. Also included is information on the "Unreal Campaign" which “Educates young consumers (14 – 23) on the importance of trademarks and brands & the dangers of purchasing counterfeit products" through direct events and online engagement.

title "Trademarks, Brands, and Intellectual Property / The Unreal Campaign" 2024 by Jennifer Serkowski
under license"Creative Commons Attribution Non-Commercial No Derivatives"

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Trademarks, Brands, and Intellectual Property / The Unreal Campaign

Created Feb. 6, 2024 by Jennifer Serkowski

Download: Intellectual_Property.pptx

Subject:: Business and Information Technology, Marketing, Management and Entrepreneurship, Technology and Engineering
Level:: High School
Material Type:: Lesson, Reference Material

Standards

1
2

WI.ITL.DC2.b.4.h

Wisconsin Standards for Information and Technology Literacy

Grades 9-12

Learning Domain: Digital Citizen

Standard: Describe how to correspond with authors, publishers, or producers to obtain permission to use copyrighted materials while understanding legal consequences of plagiarism.

Degree of Alignment: Not Rated (0 users)

WI.MME.MF9.b.14.h

Wisconsin Standards for Marketing, Management and Entrepreneurship

Grades 9-12

Learning Domain: Entrepreneurship

Standard: Analyze the connection between intellectual property and its relationship to entrepreneurship.

Degree of Alignment: Not Rated (0 users)

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MLA
APA

Serkowski, Jennifer. "Trademarks, Brands, and Intellectual Property / The Unreal Campaign". OER Commons. Institute for the Study of Knowledge Management in Education, 11 Dec. 2019. Web. 26 Nov. 2024. <https://wlresources.dpi.wi.gov/authoring/1851-trademarks-brands-and-intellectual-property-the-un>.

Serkowski, J. (2019, December 11). Trademarks, Brands, and Intellectual Property / The Unreal Campaign. OER Commons. Retrieved November 26, 2024, from https://wlresources.dpi.wi.gov/authoring/1851-trademarks-brands-and-intellectual-property-the-un.

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History

Created Dec 11, 2019 by Jennifer Serkowski

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