Only Sharing Permitted
CC BY-NC-ND
Slideshow created by Scot Duval of the International Trademark Association (INTA) and was presented at the 2019 MBA Conclave.
There are some student friendly diagrams, logos, and descriptions of types of intellectual property.
Also included is information on the "Unreal Campaign" which “Educates young consumers (14 – 23)
on the importance of trademarks and brands & the dangers of purchasing counterfeit products" through direct events and online engagement.
- Subject:
- Business and Information Technology
- Career and Technical Education
- Marketing, Management and Entrepreneurship
- Technology and Engineering
- Material Type:
- Lesson
- Reference Material
- Date Added:
- 12/11/2019